世論 What Japan Thinks

goo Research recently conducted their third regular survey into mobile phone video watching, reported on by japan.internet.com, which revealed that more people are watching video on their mobiles.

Demographics

Between the 16th and 20th of March 2012 1,041 mobile phone-using (including smartphone) members of the goo Research monitor panel answered a mobile-phone based questionnaire. 57.7% of the sample were female, 2.5% in their teens, 24.0% in their twenties, 34.2% in their thirties, 28.0% in their forties, and 11.3% aged fifty or older.

Possibly or possibily not connected to this topic is a new broadcast channel for mobile phones that has been launched this month, called Not-tv. Today at the office someone had a program guide, and there was three channels available, but it seemed mostly Korean dramas, US second-tier series, and the occasional minor Hollywood film. The other 7 or 8 One Seg versions of standard television channels are free to view, but this is 420 yen per month, with, as far as I can see, just a chat channel tacked onto the broadcasts for live interaction with the viewers and listeners.

Research results

Q1: Do you watch movies, video on your mobile phone, smartphone? (Sample size=1,041)

Often watch	14.5%
Sometimes watch	41.5%
Just watched once or twice	25.0%
Never watched	16.3%
Cannot watch movies on my mobile	2.7%

Over the last three surveys, the percentages of often and sometimes watchers has been creeping up, which both the article and I suspect is closely related to the growth in the smartphone market.

Q2: In the future, would you want to enjoy video playback on your mobile phone, smartphone? (Sample size=1,041)

Want to watch	54.2%
Can’t say either way	24.9%
Don’t really want to watch	13.1%
Don’t want to watch at all	7.9%

Again, the people want to watch has been increasing over the lifetime of this survey series.