世論 What Japan Thinks

Mobile and computer-based web site viewing, one of goo Ranking’s regular surveys, took an interesting turn in this report on japan.internet.com, where they described the result of specific questions to tablet owners. However, the sample size was tiny so the data cannot really be trusted.

Demographics

Between the 12th and 14th of March 2012 1,093 mobile phone-using members of the goo Research monitor panel completed a private mobile internet-based questionnaire. 59.3% of the sample were female, 3.5% in their teens, 26.4% in their twenties, 33.2% in their thirties, 25.8% in their forties, and 11.1% aged fifty or older. Note that the survey includes smartphone users, and would also include tablet users who had a mobile phone contract attached to theirs.

I’ve considered getting a tablet myself, and if I were to I’d probably choose the four top reasons as listed below!

Research results

First of all, the 24 people (2.2%) who did not have a computer were dropped, and the remaining 1,069 asked this question.

Q1: What type of device do you mainly use for browsing web sites? (Sample size=1,069)

Computer	78.9%
Mobile phone, smartphone	18.9%
Tablet (to SQ)	1.7%
Other	0.5%

Q1SQ: Why do you use a tablet computer as your main device for browsing the web? (Sample size=18, multiple answer)

Easy to use	94.4%
Doesn’t take time to boot up, unlike a computer	72.2%
Always to hand	61.1%
Screen is larger than a mobile phone’s	55.6%
No good with computers	0.0%
The bookmarks I often visit are recorded on the tablet only	0.0%
Other	0.0%