世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.

Demographics

Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.

However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:

Research results

Q1: Which is your (main) mobile carrier? (Sample size=1,000)

NTT docomo	46.0%
au by KDDI	27.4%
SoftBank	22.6%
Willcom	3.9%
E-Mobile	0.1%

Now, when asked what smartphone or mobile phone maker’s handset they used the most, 7.2% reported Apple, up from 5.8% on the previous survey, and 3.7% the time before that. However, no figures for other makers were given.

Next, 60.9% of the sample said they were interested in upgrading to a smartphone, or buying one as an additional handset. These 609 people were asked the following.

Q2: Are you interested in upgrading to an iPhone 4S? (Sample size=609)

Want to buy an iPhone 4S from au	18.4%
Want to buy an iPhone 4S from SoftBank	19.0%
Want to buy an iPhone 4S, but not decided which carrier	25.5%
Want to buy a different smartphone	31.5%
Already have an iPhone from au	1.3%
Already have an iPhone from SoftBank	4.3%