Japan’s best-selling home appliance brands of 2011


I recently got this interesting set of statistics on home appliance market share, from a survey conducted by GfK Marketing Service Japan. The data was collected from a database called ACSISS-E that is updated daily based on sales in a representative sample of Japanese electrical superstores.

The report named the top three brands in each of 22 categories of home appliance. I will try to find their data on audio-visual equipment, mobile phones, etc to report on later in the week.

Note that according to a survey last month, electrical superstores are probably the most popular place to shop for electrical items, not the internet as one might think.

Also note that most of the brands below are premium ones; Zojirushi are about middle of the road, and Tiger are cheap. Panasonic have the best showing, but they are usually close to the most expensive in each category.

Research statistics

Microwave ovenSharp29.6%Panasonic24.5%Hitachi24.3%
Rice cookerZojirushi22.1%Tiger16.9%Panasonic15.4%
Electric kettleTefal46.7%Tiger14.5%Zojirushi10.3%
Coffee markerZojirushi28.2%Nestle18.3%Tiger14.3%
Electric hotplateZojirushi27.3%Yamazen23.0%Tiger17.9%
Water purifierToray32.6%Mitsubishi Rayon27.7%Panasonic24.4%
Food mixerTescom39.3%Zojirushi9.5%Panasonic9.2%
IH (induction) hobPanasonic40.2%Mitsubishi Electric26.8%Toshiba23.9%
Washing machineHitachi23.7%Toshiba23.3%Panasonic18.9%
Vacuum cleanerPanasonic18.9%Hitachi16.6%Toshiba14.7%
Men’s electric shaverPanasonic42.0%Gillette, Braun24.1%Hitachi9.9%
Electric toothbrushPanasonic57.8%Gillette, Braun9.4%Phillips8.4%
Hair drierPanasonic39.0%Tescom24.9%Koizumi19.6%
Air purifierSharp46.8%Panasonic23.5%Daikin16.1%
Heated toilet seatPanasonic47.9%Toto27.0%Toshiba14.6%
Ceiling light (including LED)Panasonic33.0%NEC27.0%Toshiba14.6%
Air conditionerPanasonic24.0%Fujitsu General15.2%Daikin14.0%
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  1. duongttt said,
    February 5, 2015 @ 10:32

    It is very helpful to me !

  2. October 14, 2015 @ 17:20

    Hi, have a nice day…my boss we discuss regarding japanese product because we are serious making business with you
    .please contact me in my mail.
    Thank you…

  3. Aleesha said,
    March 24, 2016 @ 08:33

    This was not useful

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