世論 What Japan Thinks

What Japan Thinks kicks off the New Year properly with a proper survey, this time from iShare, looking at portable gaming machines, a definition that stretches to include not just Nintendo-like devices, but also smartphones and tablets.

Demographics

Between the 22nd and 26th of December 2011 714 members of the CLUB BBQ free email forwarding service who owned and were interested in portable gaming machines completed a private internet-based questionnaire. 57.0% of the sample were male, 30.0% in their twenties, 49.9% in their thirties, and 20.2% in their forties.

My gaming device is my Android smartphone (Panasonic P-01D), and the only two games I have on it at the moment are Andoku (sudoku) and Nethack. I should really download Angry Birds (I’m still to play it on any device!), I suppose, but as I’m trying to keep my data charges down I don’t want to have adverts being fetched from the internet as I play!

Research results

Q1: What portable gaming machines do you currently have? (Sample size=714, multiple answer)

	All	Male N=407	Female N=307
Nintendo DS	83.5%	78.1%	90.6%
Sony PSP	48.9%	52.8%	43.6%
Nintendo DS Lite	39.8%	39.6%	40.1%
Android smartphone	20.3%	25.3%	13.7%
iPhone	19.5%	21.1%	17.3%
Nintendo DSi	18.9%	19.2%	18.6%
Nintendo 3DS	16.4%	17.7%	14.7%
iPad	9.9%	10.6%	9.1%
Nintendo DSi LL	6.2%	5.9%	6.5%
Sony PS Vita	5.0%	6.1%	3.6%
Android tablet	3.6%	4.9%	2.0%
Other	2.1%	2.2%	2.0%

Q2: What portable gaming machine are you most interested in? (Sample size=714)

	All	Male N=407	Female N=307
Sony PS Vita	39.8%	46.4%	30.9%
Nintendo 3DS	20.2%	17.4%	23.8%
iPhone	9.8%	9.6%	10.1%
Sony PSP	7.4%	7.1%	7.8%
Android smartphone	5.7%	4.4%	7.5%
Nintendo DS	3.9%	2.9%	5.2%
iPad	3.5%	3.4%	3.6%
Nintendo DS Lite	3.4%	2.9%	3.9%
Android tablet	1.4%	2.0%	0.7%
Nintendo DSi LL	1.3%	0.5%	2.3%
Nintendo DSi	0.7%	0.7%	0.7%
Other	2.9%	2.5%	3.6%

When asked why they were interested in the particular device, for the PS Vita popular answers were because it’s the latest leading-edge multi-function device, new functions such as the rear touch-panel and online games, it’s a follow-on to a device I love, and I’m a Sony fan. For the Nintendo 3DS, popular answers were interest in 3D and that it has games I want to play.

Q3: What portable gaming machine do you most want to try out? (Sample size=714)

	All	Male N=407	Female N=307
Sony PS Vita	49.3%	56.5%	39.7%
Nintendo 3DS	18.8%	16.2%	22.1%
iPad	6.9%	5.2%	9.1%
iPhone	5.6%	3.9%	7.8%
Android smartphone	3.8%	2.7%	5.2%
Android tablet	3.4%	3.4%	3.3%
Sony PSP	3.2%	2.7%	3.9%
Nintendo DSi	1.5%	2.0%	1.0%
Nintendo DSi LL	1.3%	0.7%	2.0%
Nintendo DS Lite	0.4%	0.5%	0.3%
Nintendo DS	0.0%	0.0%	0.0%
Other	5.9%	6.1%	5.5%

Q4: How do you want to spend your New Year holiday this year? (Sample size=714, multiple answer)

	All	Male N=407	Female N=307
Watching television	67.8%	63.4%	73.6%
Surfing the internet	65.5%	66.1%	64.8%
Playing computer games	45.0%	47.7%	41.4%
Visiting a shrine, temple	40.3%	34.2%	48.5%
Shopping	38.7%	31.7%	47.9%
Going to the cinema	30.4%	29.0%	32.2%
Hanging out with friends	21.1%	20.6%	21.8%
Domestic travel	10.1%	10.6%	9.4%
Work	9.2%	10.6%	7.5%
Visiting leisure facilities	7.6%	7.6%	7.5%
Doing sports	5.3%	6.6%	3.6%
Foreign travel	2.9%	3.4%	2.3%
Other	4.9%	4.7%	5.2%