For snacks in particular in Japan, bringing out new flavours regularly is all-but-mandatory, it seems. Another related favoured marketing technique is local flavours only offered for sale in that particular region, which formed the basis of this survey from goo Ranking, what local edition Kit-Kats people would like to try.
Demographics
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Note that it is all but impossible to find a boring old red-packaged Kit Kat here; the standard currently seems to be an “Adult Kit Kat” in a black wrapper, made less sweet and with bitter chocolate, which is rather nice, but I want my plain ones!
I’ve had ordinary melon Kit Kats before, and they were horrendously sweet, but blueberry cheese cake sounds nice. I keep meaning to try the Kobe Purin, but as it’s for tourists, they only sell them in largish multi-packs. I don’t know what to make of the savoury flavours towards the end of the list – has anyone tried them?
Here’s a blog about Japanese Kit Kats, and here’s a video from a successful Greenpeace campaign to get Nestle to stop using palm oil in Kit Kats and other products:
Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. Read the rest of this entry »
Between the 14th and 17th of October 2011 3,272 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 72.8% of the sample were male, 1.3% in their teens, 8.9% in their twenties, 24.3% in their thirties, 33.2% in their forties, 25.7% in their fifties, and 6.5% in their sixties.
One reason for this survey was that November 12th was “Skin Day”; one way of reading 1112 is いいひふ, ii hifu, or good skin in English.
In the list of diseases in Q2 you might notice the absence of psoriasis, according to my local quack and his big book of diseases the most common reason for people in the west to visit the dermatologist. In white people the rate is about 2 in 100, but in oriental people it is closer to 2 in 10,000, thus it is well below the radar in Japan.
I used to get rough skin from stress, but I don’t these days. However, my ears go red some evenings for no discernable reason, so I tend to assume it might just be stress. Read the rest of this entry »
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