世論 What Japan Thinks

Let’s end the year on a postive note, a look with goo Ranking at what New Year postcards touched people’s hearts.

Demographics

Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Happy New Year to all my readers!

Ranking result

Q: What New Year postcards have touched your heart? (Sample size=1,092)

Rank		Score
1	Cards from local friends with a hand-written message	100
2	Just happy to get every card	86.2
3	Just happy to get every hand-made card	53.0
4	Cards from friends, family I haven’t heard from for a while	47.5
5	Cards with a hand-drawn illustration	39.2
6	Cards with a personal message to me	38.2
7	Cards with a picture, text earnestly drawn by a little kid	31.2
8	Cards from a respected teacher, tutor	28.1
9	Cards that are colourful and busy	24.1
10	Cards from a child I teach, from a junior in school, work	15.3
11	Cards with a design made by home-made stamps	15.1
12	Cards with a declaration of love	14.8
13	Just happy to get every card with a photo	14.1
14	Cards from my children, siblings who have just flown the nest	10.8
15	Cards with a photo of beautiful scenery	10.3
16	Cards with a photo of a cute pet dressed up as the Chinese zodiac animal	10.1
17	Cards with a photo of a cute child dressed up as the Chinese zodiac animal	5.8
18	Cards that look as if you put many of them together you get one large picture	4.3