世論 What Japan Thinks

[part 1][part 2]

iShare recently took a look at the subject of recording television programs.

Demographics

Over the 17th and 18th of November 2011 832 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 59.6% of the sample were male, 6.3% in their twenties, 20.7% in their thirties, 34.6% in their forties, 23.3% in their fifties, and 15.1% in their sixties.

Note that when television watching is mentioned, that includes both live television and time-shifted contents.

Research results

Q1: At home, do you have a television plus recorder, or a television with a built-in recorder? (Sample size=832)

	All	Male N=496	Female N=336
Separate television and recorder	61.8%	63.1%	59.8%
Television with built-in recorder	11.8%	8.9%	16.1%
Both	7.9%	9.5%	5.7%
Neither (to end of survey)	18.5%	18.5%	18.5%

Q2: With whom do you currently live? (Sample size=678)

	All	Male N=404	Female N=274
Family, spouse (to SQs)	88.2%	86.1%	91.2%
Alone	10.3%	12.9%	6.6%
With friends	0.7%	0.7%	0.7%
Other	0.7%	0.2%	1.5%

Q2SQ1: At what time do you most often talk with your family, spouse? (Sample size=598)

	All	Male N=348	Female N=250
Evening meal	65.1%	68.4%	60.4%
In front of television	14.0%	12.6%	16.0%
Breakfast	7.2%	6.3%	8.4%
Before bed	7.0%	4.9%	10.0%
Between meals	2.0%	2.3%	1.6%
Lunchtime	2.0%	2.3%	1.6%
After waking up	1.3%	1.1%	1.6%
Other	1.3%	2.0%	0.4%

Q2SQ2: What is the source of topics of conversations with your family, spouse? (Sample size=598, multiple answer)

	All	Male N=348	Female N=250
Things within the family	60.9%	60.1%	62.0%
Television programs	55.5%	51.1%	61.6%
Work, school	52.5%	48.9%	57.6%
Friends	31.6%	26.7%	38.4%
Hobbies	27.9%	25.3%	31.6%
Other	4.2%	4.0%	4.4%

Q3: About how much television do you watch per day on average? (Sample size=678)

	All	Male N=404	Female N=274
Less than one hour	10.2%	10.4%	9.9%
One to two hours	24.8%	28.5%	19.3%
Two to four hours	39.8%	43.6%	34.3%
Four to six hours	18.0%	13.1%	25.2%
Six to eight hours	4.4%	3.0%	6.6%
More than eight hours	2.8%	1.5%	4.7%

Q4: When do you watch the most television? (Sample size=678)

	All	Male N=404	Female N=274
Weekends	44.2%	50.2%	35.4%
Weekdays	36.9%	28.5%	49.3%
Over the New Year	10.0%	9.9%	10.2%
Public holidays	6.2%	7.7%	4.0%
Summer holidays	0.4%	0.7%	0.0%
Other	2.2%	3.0%	1.1%

[part 1][part 2]