Almost half of Japanese want to watch mobile video
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japan.internet.com recently reported on a survey conducted by goo Research, their second regular survey into video use, specifically focused on mobile use.
Demographics
Between the 2nd and 7th of December 2011 1,001 members of the goo Research research panel completed a private mobile phone-based questionnaire. 55.0% of the sample were female, 3.0% in their teens, 23.2% in their twenties, 38.7% in their thirties, 26.1% in their forties, and 9.1% aged fifty or older.
Just for the sake of this survey, I did a search for “cat video” (in Japanese) on my smartphone, and here’s the one I watched – ack, it’s not embeddable, so here’s another one:
Research results
Q1: Do you watch videos on mobile phones, smartphones? (Sample size=1,001)
Often watch 10.9% Sometimes watch 37.6% Just watched once or twice 31.2% Never watched 18.0% Q2: Do you want to enjoy videos on mobile phones, smartphones in the future? (Sample size=1,001)
Want to watch 48.5% Can’t say 29.7% Don’t really want to watch 15.3% Not interested at all 6.6%
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