Groupon gaining users in Japan
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In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.
Demographics
Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.
Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.
Amongst those with more cynical views on Groupon there is often the mention of fish pedicure, which initially sounded to me like marginally less useful than fish bicycle rental, but I have since learnt the true meaning, and that they may be banned on hygiene grounds..
Research results
Q1: Have you heard of group purchase-style coupons? (Sample size=1,092)
Yes, and bought them (to SQ) 25.5% Yes, but not bought 55.4% No 19.1% Q1SQ: Which coupon web sites have you used? (Sample size=279, multiple answer)
Votes Percentage Ponpare 222 79.6% Groupon Japan 162 58.1% Piku 20 7.2% shareee, Qpon 13 4.7% Other 15 5.4% Forgotten 11 3.9%
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