世論 What Japan Thinks

A recent survey from goo Research, reported on by japan.internet.com, into online shopping showed that credit card was by far the most popular payment method.

Demographics

Between the 31st of October and the 4th of November 2011 1,086 members of the goo Research online monitor group completed a private mobile phone (including smartphone)-based questionnaire. 59.9% of the sample were female, 3.8% in their teens, 29.7% in their twenties, 34.5% in their thirties, 24.5% in their forties, and 7.6% aged fifty or older.

I’ve never shopped online from my mobile for all the three reasons listed in Q1SQ2, and other reasons would include that the services I buy from are all overseas, and they don’t work very well, if at all, on Japanese mobiles.

Research results

Q1: How often do you shop from your mobile phone, smartphone? (Sample size=1,086)

Often (to SQ1)	12.2%
Sometimes (to SQ1)	28.5%
Just once or twice (to SQ1)	24.6%
Accessed a shop, but not bought (to SQ2)	18.3%
Never accessed a shop (to SQ2)	16.5%

Q1SQ1: How do you most often settle up your purchases? (Sample size=708)

Credit card	74.7%
Convenience store	10.6%
Cash on Delivery	8.2%
Bank draft	2.5%
Post office payment	2.4%
Mobile phone bill	1.1%
Other	0.0%

Q1SQ2: What is the main reason why you have not shopped online from your mobile? (Sample size=378)

More convenient from computer	70.9%
Incurs data packet charges	12.4%
There’s nothing I want	9.3%
Other	7.4%