世論 What Japan Thinks

With the iPod having beaten just about all the opposition (Sony are still fighting strongly), then the iPhone dominating, although it may be slipping right now, and the iPad too doing very well, it seems opportune to ask why people like Apple products. This ranking survey was conducted by goo Ranking.

Demographics

Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I own no Apple products, but they definitely are idiot-proof (#3) and the unified infrastructure (#5) such that all your music, photos and apps can seamlessy travel between all your devices is really a very strong selling point, and a great way to lock-in customers. I also suspect that if people had really been honest, #20 would be much higher!

And talking of cute logos:

Ranking result

Q: Why do you like Apple products? (Sample size=1,092)

Rank		Score
1	Stylish design	100
2	Cute apple logo	60.5
3	Functions are simple and easy to use	48.1
4	Playful	38.8
5	Unified design of product range	21.9
6	Superior software	21.0
7	Fits in easily in the home	18.3
8	Elegant Apple store	12.6
9=	Products I like just happen to be Apple	12.1
9=	Good price/performance	12.1
11	Been using them since there was just a few Mac	10.5
12	Wide range of accessories	9.5
13	Fan of Steve Jobs	9.3
14	Can boast about it to my friends	7.6
15	Great after-sales service	7.4
16=	Can also use Windows applications if I need them	7.1
16=	Famous and elegant people use them	7.1
18	Do design-related work	5.7
19	Don’t feel out of place with my friends when carrying one	5.5
20	Can pull the birds, blokes	2.6