世論 What Japan Thinks

My last smartphone survey for the week is this from goo Research, reported on by japan.internet.com, looking at mobile devices, the second in a regular series.

Demographics

Between the 26th and 29th of October 2011 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.4% in their forties, and 27.6% aged fifty or older.

I was looking at docomo smartphones and tablets today, and I was quite surprised how cheap they are! There’s a new Panasonic P-01D out with a 3.2 inch screen that’s just about 10,000 yen to upgrade to, the 7 inch Galaxy Tab is just 3,000 yen if you pick it up as a second phone, and even a top-end 10 inch water-resistant Honeycomb tablet with LTE 4G is just a touch over 20,000 yen. The offers last until Christmas, so don’t leave it too late! I’m very tempted by the tiny Pana I mentioned, and if I use my saved-up points I can get it for just about free! If I can set up a firewall or router or the like on the phone, I can force it to use wi-fi all the time and avoid packet charges, making it in theory cheaper than my current feature phone. Here’s a video of it in action – I’ll give the pink a miss this time…

Research results

First the sample were asked what kinds of mobile devices they had. Top was a standard mobile phone, with 77.6% having one, then 45.2% with a notebook or netbook computer, 35.2% with a portable games machine, 33.5% with a portable audio player, and 21.3% with a smartphone. Further data was not reported, but tablet computers would be at 3.8%. However, the smartphone percentage has been steadily climbing as this series and the previous related series has continued; last time it was 18.3%, 15.3% before that, then 12.1% before that. The survey has been conducted about once every two or three months.

Q1: What kind of smartphone do you have? (Sample size=231, multiple answer)

Android	57.6%
iPhone	38.5%
Windows	5.6%
BlackBerry	1.3%
Other	0.4%

Since the last survey Android’s share has grown 3.3 percentage points, whilst iPhone has lost 3.6 percentage points. However, this survey was conducted just after the iPhone 4S’s launch, so it may recover some lost ground when the survey is next conducted.

Q2: What kind of tablet computer do you have? (Sample size=41, multiple answer)

iPad	65.9%
Android	31.7%
Windows	9.8%
Web OS	0.0%
BlackBerry	0.0%
Other	2.4%