Majority reveal no personal information online

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How many paid-for apps have you downloaded? graph of japanese statisticsHere’s another very interesting smartphone survey, this time looking at smartphones and privacy awareness, and conducted by goo Research.

Demographics

Over the 30th and 31st of May 2011 1,573 smartphone owning members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.4% of the sample had an iPhone, 47.6% an Android-based phone; 1.0% had had their smartphone for less than a month, 12.5% between one and three months, 28.3% between three and six months, 25.3% six months to a year, 22.8% for one or two years, and 10.1% more than two years. 71.9% of the sample were male, 16.7% in their twenties, 34.6% in their thirties, 29.9% in their forties, 14.9% in their fifties, and 3.9% aged sixty or older.

I’m really surprised about the very low disclosure rate of who one works for, but it does very much ring true with what people who were sceptical of whether LinkedIn could make it in Japan said.

Research results

Q1: How many of the apps that came preinstalled on your smartphone have you used? (Sample size=1,573)

 AlliPhone
N=824
Android
N=749
One to four apps21.0%19.3%22.8%
Five to nine apps24.0%25.6%22.3%
Ten to fourteen apps6.6%6.9%6.3%
Fifteen to nineteen apps2.1%1.7%2.5%
Twenty to twenty-nine apps0.6%0.0%1.3%
Thirty or more apps1.0%1.0%1.1%
No apps at all44.6%45.5%43.7%

Q2: How many free apps have you downloaded? (Sample size=1,573)

 AlliPhone
N=824
Android
N=749
One to four apps14.9%11.3%18.8%
Five to nine apps21.0%16.5%25.9%
Ten to fourteen apps18.6%16.7%20.6%
Fifteen to nineteen apps10.0%10.6%9.5%
Twenty to twenty-nine apps7.5%8.3%6.7%
Thirty or more apps19.5%28.0%10.1%
No apps at all8.5%8.6%8.4%

Q3: How many paid-for apps have you downloaded? (Sample size=1,573)

 AlliPhone
N=824
Android
N=749
One to four apps20.5%24.8%15.8%
Five to nine apps10.2%14.6%5.3%
Ten to fourteen apps5.5%9.5%1.2%
Fifteen to nineteen apps1.7%3.2%0.1%
Twenty to twenty-nine apps2.0%3.5%0.4%
Thirty or more apps3.3%5.9%0.4%
No apps at all56.8%38.6%76.8%

Next there was a radar chart plotting application genres versus percentage who had used each type, for iPhone and Android users. Unfortunately there were no concrete numbers, but some of the interesting results were that every genre bar wallpapers had more iPhone users, most likely because the iPhone doesn’t allow you change wallpaper. Games were most popular on the iPhone, but for Android it was search and other tools.

Q4: What personal information have you disclosed online? (Sample size=1,573, multiple answer)

 AlliPhone
N=824
Android
N=749
Male
N=1,131
Female
N=442
Everyday life, hobbies, work and other personal information28.7%31.9%25.1%27.0%33.0%
Own name20.9%24.9%16.6%22.9%15.8%
Location information18.1%20.0%15.9%20.2%12.4%
Contents I am interested in (music, movies, web sites, etc)10.9%12.5%9.1%11.2%10.0%
Photographs (featuring self, families, friends, etc)9.6%11.3%7.7%9.5%10.0%
Things I want to buy8.5%10.7%6.1%8.6%8.4%
Employer name, type of work, work history6.4%7.8%4.9%7.2%4.5%
Other0.1%0.2%0.0%0.2%0.0%
Nothing at all55.9%50.5%61.8%56.0%55.7%

By age, for just about all the categories above younger people were more likely to publically reveal information about them.

Q5A: How widely have you disclosed each kind of personal information from Q4? (Sample size=all disclosers, multiple answer)

 Friends, other limited circleFully openDon’t know
Everyday life, hobbies, work and other personal information52.3%52.3%5.3%
Own name60.8%40.7%6.1%
Location information45.4%44.0%21.8%
Contents I am interested in (music, movies, web sites, etc)43.9%66.7%8.8%
Photographs (featuring self, families, friends, etc)66.9%39.1%6.0%
Things I want to buy44.0%54.5%12.7%
Employer name, type of work, work history54.5%45.5%7.9%

Q5B: How widely have you disclosed each kind of personal information from Q4? (Sample size=male only, multiple answer)

 Friends, other limited circleFully openDon’t know
Everyday life, hobbies, work and other personal information50.2%54.1%5.2%
Own name56.8%44.0%6.2%
Location information41.9%48.5%21.8%
Contents I am interested in (music, movies, web sites, etc)41.7%67.7%10.2%
Photographs (featuring self, families, friends, etc)66.4%40.2%6.5%
Things I want to buy42.3%54.6%14.4%
Employer name, type of work, work history55.6%46.9%6.2%

Q5C: How widely have you disclosed each kind of personal information from Q4? (Sample size=female only, multiple answer)

 Friends, other limited circleFully openDon’t know
Everyday life, hobbies, work and other personal information50.0%63.6%4.5%
Own name75.7%27.1%5.7%
Location information60.0%25.5%21.8%
Contents I am interested in (music, movies, web sites, etc)50.0%63.6%4.5%
Photographs (featuring self, families, friends, etc)68.2%36.4%4.5%
Things I want to buy48.6%54.1%8.1%
Employer name, type of work, work history50.0%40.0%15.0%

Q5D: How widely have you disclosed each kind of personal information from Q4? (Sample size=iPhone users, multiple answer)

 Friends, other limited circleFully openDon’t know
Everyday life, hobbies, work and other personal information54.4%52.5%4.9%
Own name63.4%40.0%5.4%
Location information41.2%47.9%23.0%
Contents I am interested in (music, movies, web sites, etc)45.6%67.0%9.7%
Photographs (featuring self, families, friends, etc)64.5%43.0%7.5%
Things I want to buy42.0%59.1%13.6%
Employer name, type of work, work history56.3%43.8%9.4%

Q5E: How widely have you disclosed each kind of personal information from Q4? (Sample size=Android users, multiple answer)

 Friends, other limited circleFully openDon’t know
Everyday life, hobbies, work and other personal information49.5%52.1%5.9%
Own name56.5%41.9%7.3%
Location information51.3%38.7%20.2%
Contents I am interested in (music, movies, web sites, etc)41.2%66.2%7.4%
Photographs (featuring self, families, friends, etc)70.7%32.8%3.4%
Things I want to buy47.8%45.7%10.9%
Employer name, type of work, work history51.4%48.6%5.4%

Q6: Why do you disclose personal information? (Sample size=694, multiple answer)

 AllMale
N=498
Female
N=196
Want to deepen friendships36.9%36.9%36.7%
No particular reason27.1%26.7%28.1%
Want people to understand me26.9%27.3%26.0%
Can use services, apps if I do21.0%22.1%18.4%
Want opinions, reactions from others20.0%18.7%23.5%
Other users are also releasing information about themselves16.4%16.1%17.3%
Can voice dissatisfaction about things I usually cannot write about5.6%4.8%7.7%
Other4.6%4.4%5.1%

Q7: Since getting a smartphone how has your frequency of disclosing personal information changed? (Sample size=694, multiple answer)

Increased30.0%
Not changed68.2%
Decreased1.9%

Q8: Why do you not disclose personal information? (Sample size=892, multiple answer)

 AllMale
N=641
Female
N=251
Worry about trouble occuring63.2%65.2%58.2%
Don’t know who is reading it49.7%46.8%57.0%
Don’t know the merit of releasing information46.4%45.1%49.8%
Feel reluctance to reveal information about myself36.0%30.4%50.2%
Too much bother27.0%25.0%32.3%
Don’t have time8.2%6.4%12.7%
Other1.3%1.7%0.4%
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1 Comment »

  1. dieta said,
    November 25, 2011 @ 00:41

    Verizon said this morning that (only) 26% of all its 94 million subscribers are smartphone users. Interestingly, however, 75% of contract subscribers are buying smartphones. Thus overall smartphone penetration will grow dramatically this year at Verizon. AT&T has a higher percentage of smartphones, in excess of 35% penetration.

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