By Ken Y-N ( November 8, 2011 at 00:07)
· Filed under Mobile, Polls
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This week will be smartphone week, with three (at least) surveys coming up on various aspects of smartphones. First out of the gate is this from DIMSDRIVE Research conducted back in May of this year.
Demographics
Between the 11th and 26th of May 2011 11,893 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 56.0% of the sample were male, 0.6% in their teens, 7.5% in their twenties, 24.5% in their thirties, 32.8% in their forties, 21.0% in their fifties, and 13.6% aged sixty or older
As with other surveys, this survey shows that a lot of people carry both a smartphone and a feature phone, but unfortunately no reason was reported for why people kept both.
Research results
Q1: Do you own either a smartphone or an ordinary mobile phone? (Sample size=11,893)
| Ordinary mobile phone only |
74.1% |
| Smartphone only |
9.9% |
| Both types |
5.6% |
| Don’t have either |
10.4% |
Interestingly, 11.5% of men in their twenties has smartphones only, and another 10.8% had both smartphones and feature phones. For men in their thirties, 14.7% were smartphone only and 7.5% were both smartphone and feature phone owners. Even amongst the retired age group, 4.5% of men and 3.4% of women had smartphones only, then another 1.2% and 0.8% respectively had both smartphones and feature phones.
Q2: What carrier do you use the most? (Sample size=10,661, mobile phone users)
| |
Smartphone
N=1,492 |
Feature phone
N=9,666 |
| SoftBank (including Disney) |
54.6% |
21.4% |
| Docomo |
25.3% |
45.6% |
| au |
14.3% |
31.1% |
| Willcom |
4.8% |
1.8% |
| E-mobile |
0.9% |
0.1% |
| Other |
0.1% |
0.0% |
Q3: What model of smartphone do you use the most? (Sample size=1,492, smartphone users, top 20 answers)
| iPhone 4 (SoftBank) |
24.7% |
| iPhone 3GS (SoftBank) |
15.5% |
| iPhone 3G (SoftBank) |
6.5% |
| IS03 (au) |
6.5% |
| Xperia SO-01B (docomo) |
6.0% |
| REGZA Phone T-01C (docomo) |
5.6% |
| GALAPAGOS SoftBank 003SH (SoftBank) |
4.3% |
| GALAXY S SC-02B (docomo) |
3.4% |
| REGZA Phone IS04 (au) |
2.9% |
| LYNX 3D SH-03C (docomo) |
2.5% |
| MEDIAS N-04C (docomo) |
2.3% |
| IS05 (au) |
1.9% |
| Xperia arc SO-01C (docomo) |
1.4% |
| HYBRID W-ZERO3 (WS027SH) (Willcom) |
1.4% |
| IS01 (au) |
1.3% |
| Advanced/W-ZERO3[es] (WS011SH) (Willcom) |
1.3% |
| Willcom 03 (WS020SH) (Willcom) |
1.2% |
| GALAXY Tab SC-01C (docomo) |
1.1% |
| GALAPAGOS SoftBank 005SH (SoftBank) |
0.9% |
| SIRIUS alpha IS06 (au) |
0.7% |
Q4: For how long have you been using smartphones? (Sample size=1,492, smartphone users)
| Under three months |
23.6% |
| Three to six months |
19.7% |
| Six months to a year |
20.4% |
| One to two years |
21.2% |
| Two to three years |
8.7% |
| Three years or more |
6.4% |
Q5: Do you have a case for your smartphone? (Sample size=1,492, smartphone users)
| All |
73.9% |
iPhone series
N=702 |
86.2% |
Other smartphone
N=790 |
63.0% |
Q6: What do you think are the charms of a smartphone? (Sample size=1,492, smartphone users, multiple answer)
| Can view computer-targetted web sites |
70.0% |
| Can use computer-like functions |
62.7% |
| Can freely add new apps |
55.4% |
| Can use via touch panel |
48.1% |
| Can use computer-based email address |
45.9% |
| Fun, useful apps |
44.2% |
| Beautiful screen display |
36.9% |
| Easy to see pictures, text on a big screen |
36.4% |
| Can easily enjoy apps, games |
35.5% |
| Can easily enjoy video |
34.5% |
| Can manage my schedule |
33.2% |
| Can download lots of data |
29.6% |
| Can view Word, Excel, PDF documents |
29.5% |
| Can update to the latest version |
27.7% |
| Cool to carry around |
11.3% |
| Other |
2.1% |
| Nothing in particular |
3.8% |
Q7: What features do you usually use on your mobile phone? (Sample size=10,661, mobile phone users, multiple answer)
| |
Smartphone
N=1,492 |
Feature phone
N=9,666 |
| Email |
91.4% |
92.7% |
| Internet search |
86.5% |
41.7% |
| Voice calls |
83.6% |
96.3% |
| Taking photos, video |
73.9% |
67.6% |
| Apps, games |
61.6% |
17.4% |
| Viewing video |
51.9% |
10.5% |
| Schedule management |
50.9% |
21.9% |
| Listening to music |
50.4% |
13.3% |
| Twitter |
33.8% |
7.3% |
| SNS |
29.5% |
10.8% |
| Blog |
26.5% |
8.1% |
| None of the above |
0.4% |
0.5% |
Q8: Do you plan to buy, upgrade to a smartphone? (Sample size=10,661, mobile phone users)
| |
Feature phone only
N=9,169 |
Smartphone only
N=995 |
Both
N=497 |
| Plan to buy soon (to SQ) |
0.1% |
1.9% |
3.3% |
| Plan to buy within a month (to SQ) |
1.0% |
0.3% |
0.7% |
| Plan to buy within three months (to SQ) |
3.2% |
4.4% |
9.1% |
| Don’t have a definite date, but plan to buy (to SQ) |
22.1% |
48.0% |
49.5% |
| Don’t know if I’ll buy, but interested in it |
38.8% |
18.6% |
22.5% |
| Don’t plan to buy |
34.8% |
26.8% |
14.9% |
Q8SQ: What kind of smartphone do you most want to buy? (Sample size=2,432, non smartphone users)
| |
Android |
iPhone |
Samsung Galaxy |
Other |
| All |
43.1% |
34.1% |
14.5% |
8.3% |
Docomo users
N=1,174 |
27.6% |
36.5% |
25.5% |
10.4% |
au users
N=728 |
24.7% |
65.9% |
4.0% |
5.4% |
SoftBank users
N=506 |
63.1% |
25.1% |
4.5% |
7.3% |
Read more on: dimsdrive research,
smartphone
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