世論 What Japan Thinks

japan.internet.com recently reported on a survey by goo Research into viewing advertisements on mobile phones, the second time this regular survey has been conducted.

Demographics

Between the 11th and 13th of October 2011 1,091 mobile phone-owning (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 60.7% of the sample were female, 4.0% in their teens, 25.5% in their twenties, 39.0% in their thirties, 23.3% in their forties, and 8.2% aged fifty or older.

I don’t browse anything outside of docomo’s walled garden on my mobile, but even that bungs an ugly animated gif at the top of the home page.

Research results

First of all, 1,018 people, or 93.3% of the sample, viewed web sites from their mobile devices. They were asked the following questions – note that all the questions are for mobile phone usage.

Q1: Have you ever seen an advertisement in search results or on web sites? (Sample size=1,018)

Yes	92.1%
No	7.9%

Adding in those who don’t view web sites, we get this.

Q1A: Have you ever seen ads in search results or web sites on your mobile phone? (Sample size=1,091)

Yes	86.0%
No	7.3%
Don’t view web sites from a mobile phone	6.7%

Q2: Have you ever searched from your mobile phone for a “Search for ___” keyword from a poster, television commercial, etc? (Sample size=1,018)

Yes (to SQ)	41.7%
No	58.3%

Q2SQ: Did you find the information you were wanting? (Sample size=424)

Yes	45.3%
Usually	50.7%
Sometimes	4.0%
Not at all	0.0%