At least, I hope the last survey! This is a survey from DIMSDRIVE Research into digital terrestrial television that was conducted in February, published in July, and finally translated by me in October.
Demographics
Between the 10th and 24th of February 2011 7,237 members of the DIMSDRIVE Research monitor group completed a private internet-based questionnaire. 54.5% of the sample were male, 0.9% in their teens, 9.3% in their twenties, 27.8% in their thirties, 32.1% in their forties, 18.4% in their fifties, and 11.5% aged sixty or older.
As everything’s a bit out of date now that the digital switchover is history, instead here’s a countdown to the switchoever:
Research results
Q1: Are any of your televisions at home digital terrestrial-ready? (Sample size=7,237)
Just 64.3% of those living alone were digital-ready, 30% of then weren’t and 5.7% didn’t know or didn’t have one. All the other groups had roughly the same split as the total values above. About 87% who owned a house or flat were digital-ready, whereas just 73% of those renting were.
Q1SQ1: Other than a television what kinds of digitial terrestrial-ready devices do you have? (Sample size=7,110, multiple answer)
One Seg mobile phone
35.4%
Computer with built-in digital tuner
18.3%
Car navigation
13.7%
One Seg television
8.1%
Digital tuner for computer
6.1%
Portable games machine
4.7%
Other
3.3%
Don’t know
3.5%
No other devices
39.3%
Q1SQ2: What prompted you to get a digital terrestrial-ready television? (Sample size=5,978, multiple answer)
Replaced a broken television
25.8%
Eco points system started
21.7%
Digital broadcasts started in my area
17.7%
Saw on-screen message about the end of analogue broadcasts
12.3%
Saw a digital terrestrial television advertisement
11.9%
Saw news about it on a television program, other media
9.1%
Friends, family recommended it
7.2%
Was in vogue
5.1%
Other
11.4%
Just because
11.8%
Q1SQ3: How is your television digital terrestrial-ready? (Sample size=5,978, multiple answer)
Television with built-in digital terrestrial tuner
84.7%
VCR, HDR, etc with built-in digital terrestrial tuner
21.7%
Separate digital terrestrial tuner
12.3%
Other
5.4%
Don’t know
3.6%
Q1SQ4: What do you feel are the attractions of digital terrestrial-television? (Sample size=5,978, multiple answer)
Good picture quality
76.0%
Data broadcast
29.2%
Electronic program guide
28.6%
Easy to record from electronic program guide
23.5%
Widescreen pictures
22.1%
Individual program guides
20.5%
Good sound quality
18.5%
Digital high-vision broadcast
17.8%
Subtitles
8.7%
Simultaneous data broadcast (quizzes, votes, etc)
7.3%
Many simultaneous program broadast
6.4%
5.1 channel sound
5.2%
Explanatory broadcast
3.5%
Multiple stereo audio channels
3.2%
Two-language audio broadcasts
3.1%
Can change audio speed
1.4%
Other
0.7%
Nothing in particular
13.7%
Q1SQ5: Why haven’t you upgraded to digital terrestrial-ready television yet? (Sample size=1,132, multiple answer)
Can still watch analogue broadcast
51.6%
Don’t have the money to upgrade
22.4%
Waiting for the price to drop
21.6%
A bother to upgrade
13.8%
Waiting for an expected distribution of tuners
8.0%
Will stop watching television after analogue ends
5.8%
Computer is digital terrestrial-ready
4.6%
Other device is digital terrestrial-ready
4.3%
Shared accomodation is not digital terrestrial-ready
4.2%
Don’t know what’s so good about it
3.8%
Seems difficult to set up
2.7%
Don’t know how to switch to digital terrestrial
2.5%
Mobile phone is digital terrestrial-ready
2.2%
System seems difficult
2.2%
Digital broadcasts have copy limitations
1.9%
Can’t yet watch digital terrestrial in my area
1.2%
Signal strength seems unreliable
1.0%
Other
7.8%
Nothing in particular
10.4%
Q1SQ6: When do you plan to upgrade to digital terrestrial-ready television? (Sample size=1,132)
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