世論 What Japan Thinks

A recent survey from goo Research that for a change wasn’t the first in a new series looked at online shopping for foodstuff, and was reported on by japan.internet.com.

Demographics

Between the 26th and 30th of September 2011 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.3% aged sixty or older.

My wife most often buys rice online, as carrying 10 kilos back from the supermarket on the train is out of the question! Next would be cakes, although she hasn’t bought much recently. Her favourite shop is R.L Waffle, but they have a shop in the department store at the next station down the line, so I’m not convinced that it’s actually any cheaper (my season ticket makes the train ride free, versus the cost of chilled delivery) and certainly not really that simpler, although they usually do chuck in a freebie or two along with the order.

Research results

From the sample 90%, or 986 people, had they themselves or had a family member living with them shopped online for physical goods. The most popular genre was books, music CDs, and game software, with 563 people doing so, then 442 bought clothes or shoes, and 403 foodstuffs. This 403 represents 36.0% of the original sample. They were asked the following.

Q1: Which of the following kinds of foodstuff have you or your family bought online? (Sample size=403, multiple answer)

	Votes	Percentage
Japanese, western cakes, other sweets	148	36.7%
Rice	113	28.0%
Tea, coffee, other daily necessities	110	27.3%
Meat, fish	99	24.6%
Alcohol	87	21.6%
Noodles	83	20.6%
Ham, other processed meat, fish	79	19.6%
Fruit juice, other drink	77	19.1%
Water	75	18.6%
Fruit	68	16.9%
Root vegetabkes	43	10.7%
Green vegetables	40	9.9%
Wheat, buckwheat flour, other milled grains	36	8.9%
Bread, bagels, etc	35	8.7%
Butter, cheese, other dairy produce	26	6.5%
Milk	23	5.7%
Wheat, other grains	21	5.2%
Other	54	13.4%
Forgot	4	1.0%
Don’t know	1	0.2%