世論 What Japan Thinks

Yet another regular survey was reborn, this time it was goo Research’s look at mobile phone video use, expanded now to explicitly include smartphones.

Demographics

Between the 5th and 9th of September 2011 1,000 members of the goo Research mobile monitors completed a private mobile phone or smartphone-based survey. 58.1% of the sample were female, 3.4% in their teens, 22.3% in their twenties, 38.0% in their thirties, 26.9% in their forties, and 9.4% aged fifty or older.

I’m not sure what silly cat clips fall under, although I would guess that it would be more likely to be self- or friend-shot video rather than other, judging by the relative percentages!

Research results

Q1: Do you watch video on your mobile phone, smartphone? (Sample size=1,000)

Yes, often (to SQ)	10.1%
Yes, occasionally (to SQ)	37.8%
Yes, just once or twice	30.1%
No, never	19.1%
Cannot watch video on mobile	2.9%

Q1SQ: What kinds of video do you watch on your mobile phone, smartphone? (Sample size=479, multiple answer)

Music clips	51.5%
Video taken by myself, friends	35.6%
Comedy	19.5%
News	18.7%
Anime (cartoons)	17.8%
Sport	14.6%
Advertisements	10.9%
Movies	8.5%
Other	9.5%

When asked about the length of videos they most often watched, 41.2% said 1 to 5 minutes (about the length of a music track) 19.7% said 30 seconds to 1 minute, and 19.0% said 10 to 30 seconds.