世論 What Japan Thinks

This recent survey by goo Research and reported on by japan.internet.com into tablets produced some very surprising results, showing Windows and Android to be closer to iOS (iPad OS) than I would have expected.

Demographics

Between the 30th of August and the 2nd of September 2011 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.3% in their twenties, 21.2% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.1% aged sixty or older.

The figures from Europe and the US suggest that it is only the iPad that sells, with at least 80% of the market, so are things really that different in Japan? Furthermore, where are the 8 Windows XP tablets coming from? The figures here seem just a bit too unusual to be reliable.

Research results

Q1: Do you know what a tablet computer is? (Sample size=1,087)

Yes (to SQ1)	50.9%
No	49.1%

Q1SQ1: Have you ever used a tablet computer? (Sample size=533)

Yes, and own, owned one (to SQ2)	12.9%
Yes, tried one out	59.0%
No, never	28.1%

Combining the two questions above we get:

Q1+Q1SQ1: Have you ever used a tablet computer? (Sample size=1,087)

Yes, and own, owned one	6.5%
Yes, tried one out	30.0%
No, never	14.4%
Don’t know what it is	49.1%

Q1SQ2: What operating system does, did your tablet(s) use? (Sample size=71, multiple answer)

	Votes	Percentage
iOS (Apple iPad)	29	40.8%
Windows XP	16	22.5%
Android	16	22.5%
Windows 7	8	11.3%
Blackberry OS	0	0.0%
Other	1	1.4%
Don’t know	8	11.3%
Forgot	1	1.4%