By Ken Y-N ( September 15, 2011 at 23:40)
· Filed under Hardware, Mobile, Polls
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[part 1][part 2]
iShare recently reported on a survey conducted into the characteristics of global versus galapagos smartphone users. Here galapagos refers to the Galapagos Syndrome, how Japanese mobile phones have evolved to address Japanese market needs, yet are totally unsuited to the global market. Galapagos smartphones are the usually Android-based phones loaded with local must-haves like infra-red, one seg digital television, and Osaifu Keitai, contactless IC Chip-based payments.
Demographics
Between the 19th and 22nd of August 2011 736 smartphone-owning members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 65.1% of the sample were male, 11.3% in their twenties, 36.7% in their thirties, 37.4% in their forties, and 14.7% in their fifties.
I will probably buy a gala-sma versus a glo-sma, to use the abbreviated terms for the two types, although I’m also tempted by a Samsung Galaxy (assuming Apple don’t sue them out of the market…) which seems to be a nice halfway house. If I was being logical, I’d just choose an iPhone, but I have a dislike of the image surrounding Apple users and their network stinks!
Research results
Q1: Do you have a global or galapagos smartphone? (Sample size=736)
Q1SQ1: Why did you purchase a global smartphone? (Sample size=466, multiple answer)
| |
All |
Male
N=305 |
Female
N=161 |
| Seemed easy to use |
36.7% |
38.4% |
33.5% |
| Like the maker |
35.8% |
37.4% |
32.9% |
| Can expect OS upgrades to expand functionality |
33.5% |
31.5% |
37.3% |
| Seemed fun |
24.9% |
25.9% |
23.0% |
| Seemed to have a responsive touch screen |
20.4% |
20.3% |
20.5% |
| Seemed fast to download, render web pages |
17.6% |
17.4% |
18.0% |
| Someone close to me had one |
11.8% |
7.5% |
19.5% |
| Seemed easy to enter text |
10.7% |
11.8% |
8.7% |
| Doesn’t have Japan-specific features |
8.8% |
8.9% |
8.7% |
| Seemed to have good battery life |
8.2% |
10.2% |
4.3% |
| Everyone’s talking about it |
7.9% |
6.9% |
9.9% |
| Wide range of accessories |
7.3% |
6.9% |
8.1% |
| Handset seemed light |
5.4% |
6.2% |
3.7% |
| Seemed to have few bugs |
5.2% |
4.6% |
6.2% |
| Few others had one |
4.1% |
4.3% |
3.7% |
| Seemed to be cool to have |
3.0% |
3.0% |
3.1% |
| Wide range of colours |
0.4% |
0.7% |
0.0% |
| Other |
20.8% |
21.0% |
20.5% |
Q1SQ2: How satisfied with your global smartphone? (Sample size=466)
| |
All |
Male
N=305 |
Female
N=161 |
| 100% (to Q2) |
11.6% |
12.8% |
9.3% |
| 95% |
5.4% |
6.2% |
3.7% |
| 90% |
17.6% |
18.4% |
16.1% |
| 85% |
6.4% |
5.6% |
8.1% |
| 80% |
23.4% |
21.3% |
27.3% |
| 75% |
8.2% |
8.2% |
8.1% |
| 70% |
10.5% |
10.5% |
10.6% |
| 65% |
2.1% |
1.3% |
3.7% |
| 60% |
5.6% |
5.6% |
5.6% |
| 55% |
1.5% |
1.6% |
1.2% |
| 50% |
4.1% |
4.6% |
3.1% |
| 45% |
0.2% |
0.3% |
0.0% |
| 40% |
0.6% |
0.3% |
1.2% |
| 35% |
0.2% |
0.3% |
0.0% |
| 30% |
1.3% |
1.6% |
0.6% |
| 25% |
0.2% |
0.3% |
0.0% |
| 20% |
0.2% |
0.0% |
0.6% |
| 15% |
0.0% |
0.0% |
0.0% |
| 10% |
0.4% |
0.7% |
0.0% |
| 5% |
0.0% |
0.0% |
0.0% |
| 0% |
0.4% |
0.3% |
0.6% |
Q1SQ3: What are you dissatisfied with regarding your global smartphone? (Sample size=412, multiple answer)
| |
All |
Male
N=266 |
Female
N=146 |
| Battery life is poor |
49.5% |
49.6% |
49.3% |
| Want to use Japan-specific features but it doesn’t have them |
30.6% |
31.2% |
29.5% |
| Difficult to enter text |
21.8% |
19.5% |
26.0% |
| Handset is heavy |
14.6% |
12.0% |
19.2% |
| Slow to download, render web pages |
12.9% |
12.4% |
13.7% |
| Randomly crashes, reboots, other bugs |
12.1% |
12.4% |
11.6% |
| Difficult to use |
7.0% |
6.4% |
8.2% |
| Takes time to get OS upgrades |
6.8% |
7.1% |
6.2% |
| Touch panel response is poor |
5.3% |
4.5% |
6.8% |
| Doesn’t support apps I want to use |
4.6% |
3.4% |
6.8% |
| Doesn’t have the accessories I wanted |
4.6% |
3.8% |
6.2% |
| Gone off it as too many people have one |
3.6% |
4.5% |
2.1% |
| Doesn’t feel fun |
1.2% |
1.9% |
0.0% |
| Feel uncool carrying it |
0.2% |
0.4% |
0.0% |
| Other |
18.9% |
17.7% |
21.2% |
Q1SQ4: Do you regret buying your global smartphone? (Sample size=412, multiple answer)
| |
All |
Male
N=266 |
Female
N=146 |
| Very much so |
1.0% |
0.4% |
2.1% |
| To some extent |
4.1% |
6.0% |
0.7% |
| Not really |
28.6% |
24.4% |
36.3% |
| Not at all |
66.3% |
69.2% |
61.0% |
This group now proceeds to Q2.
Q1SQ5: Why did you purchase a galapagos smartphone? (Sample size=270, multiple answer)
| |
All |
Male
N=174 |
Female
N=96 |
| Has Japan-specific features |
63.7% |
65.5% |
60.4% |
| Liked the design |
32.2% |
27.0% |
41.7% |
| Seemed easy to use |
23.3% |
16.7% |
35.4% |
| Seemed easy to enter text |
18.9% |
16.7% |
22.9% |
| Like the maker |
14.1% |
13.8% |
14.6% |
| Handset seemed light |
10.7% |
10.3% |
11.5% |
| Seemed fun |
10.4% |
9.2% |
12.5% |
| Seemed to have few bugs |
9.6% |
9.8% |
9.4% |
| Can expect OS upgrades to expand functionality |
7.4% |
5.2% |
11.5% |
| Seemed fast to download, render web pages |
6.7% |
4.6% |
10.4% |
| Seemed to have a responsive touch screen |
6.7% |
6.3% |
7.3% |
| Everyone’s talking about it |
6.3% |
6.9% |
5.2% |
| Few others had one |
3.3% |
4.0% |
2.1% |
| Wide range of accessories |
3.0% |
2.3% |
4.2% |
| Seemed to have good battery life |
3.0% |
2.9% |
3.1% |
| Someone close to me had one |
2.6% |
1.7% |
4.2% |
| Seemed to be cool to have |
2.6% |
3.4% |
1.0% |
| Wide range of colours |
2.2% |
1.1% |
4.2% |
| Other |
19.0% |
15.6% |
16.7% |
Q1SQ6: How satisfied with your galapalos smartphone? (Sample size=270)
| |
All |
Male
N=174 |
Female
N=96 |
| 100% (to Q2) |
3.7% |
4.6% |
2.1% |
| 95% |
1.5% |
1.7% |
1.0% |
| 90% |
5.2% |
4.6% |
6.3% |
| 85% |
5.2% |
4.6% |
6.3% |
| 80% |
21.1% |
20.1% |
22.9% |
| 75% |
8.5% |
8.0% |
9.4% |
| 70% |
18.5% |
19.5% |
16.7% |
| 65% |
4.8% |
5.2% |
4.2% |
| 60% |
10.4% |
12.1% |
7.3% |
| 55% |
1.1% |
1.1% |
1.0% |
| 50% |
10.4% |
9.2% |
12.5% |
| 45% |
1.1% |
0.6% |
2.1% |
| 40% |
1.1% |
0.6% |
2.1% |
| 35% |
0.0% |
0.0% |
0.0% |
| 30% |
3.3% |
3.4% |
3.1% |
| 25% |
0.4% |
0.6% |
0.0% |
| 20% |
1.9% |
2.3% |
1.0% |
| 15% |
0.4% |
0.6% |
0.0% |
| 10% |
0.4% |
0.0% |
1.0% |
| 5% |
0.0% |
0.0% |
0.0% |
| 0% |
1.1% |
1.1% |
1.0% |
Q1SQ7: What are you dissatisfied with regarding your galapagos smartphone? (Sample size=260, multiple answer)
| |
All |
Male
N=166 |
Female
N=94 |
| Battery life is poor |
76.5% |
77.7% |
74.5% |
| Randomly crashes, reboots, other bugs |
34.2% |
35.5% |
31.9% |
| Touch panel response is poor |
30.4% |
27.7% |
35.1% |
| Difficult to enter text |
28.5% |
26.5% |
31.9% |
| Slow to download, render web pages |
22.7% |
23.5% |
21.3% |
| Takes time to get OS upgrades |
20.0% |
24.7% |
11.7% |
| Handset is heavy |
16.9% |
17.5% |
16.0% |
| Difficult to use |
13.5% |
10.8% |
18.1% |
| Too many unused Japan-specific features |
10.4% |
7.8% |
14.9% |
| Doesn’t support apps I want to use |
5.4% |
3.6% |
8.5% |
| Doesn’t have the accessories I wanted |
3.8% |
2.4% |
6.4% |
| Doesn’t feel fun |
1.5% |
0.6% |
3.2% |
| Gone off it as too many people had one |
0.8% |
0.6% |
1.1% |
| Feel uncool carrying it |
0.4% |
0.6% |
0.0% |
| Other |
11.5% |
11.4% |
11.7% |
Q1SQ8: Do you regret buying your galapagos smartphone? (Sample size=260)
| |
All |
Male
N=166 |
Female
N=94 |
| Very much so |
2.7% |
3.6% |
1.1% |
| To some extent |
10.0% |
9.6% |
10.6% |
| Not really |
46.2% |
44.0% |
50.0% |
| Not at all |
41.2% |
42.8% |
38.3% |
[part 1][part 2]
Read more on: club bbq,
galapagos,
ishare,
smartphone
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