世論 What Japan Thinks

[part 1][part 2]

iShare recently took a close look at the size of breasts in Japan, as one does. Given the ample size, I’ll split the results into two posts.

Demographics

Between the 26th and 29th of August 2011 650 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. The 438 women were split into 31.7% in their twenties and 68.3% in their thirties. The 212 men were split into 22.2% in their twenties and 77.8% in their thirties.

Not surprisingly, men were more in favour of larger breasts, but by not quite as much as I imagined, and a whole 3.3% wanting A cups or less was a difficult to understand result!

Research results

The following questions were for men.

Q9: Do you think women with large (D cup or larger) breasts has merits over women with small breasts? (Sample size=212, men)

Yes (to SQ)	46.7%
No	53.3%

Q9SQ: What do you think the merits of large breasts are? (Sample size=99, multiple answer)

Looks sexy	87.9%
Shows a feminine body line	74.7%
Suits clothes that show off cleavage	67.7%
Attracts men	62.6%
Other	1.0%

Q10: Do you think having large (D cup or larger) breasts has demerits? (Sample size=212, men)

Yes (to SQ)	74.5%
No	25.5%

Q10SQ: What do you think the demerits of large breasts are? (Sample size=158, multiple answer)

Get tired from heavy breasts	74.1%
Highlights breasts only	55.1%
Look fat	29.7%
People mistakenly focus on the bust	28.5%
Few cute bras	20.9%
When wearing shirts there’s a gap between the buttons around the cleavage	8.9%
Stretches the pattern on clothes around the cleavage	8.2%
Other	6.3%

Q11: Do you think there are situations where women with large breasts would want to wear a bra that made their bust smaller? (Sample size=212, men)

Yes (to SQ)	50.5%
No	49.5%

Q11SQ: What kinds of situations do you think women with large breasts would want to wear a bra that made their bust smaller? (Sample size=107, men, multiple answer)

When not wanting to draw attention to one’s bust	70.1%
When not wanting to appear sexy	47.7%
When wanting to look slim	44.9%
When at work	43.9%
When there are lots of men around	23.4%
When wanting to wear shirts	9.3%
When wearing patterned clothes	0.9%
Other	2.8%

Q12: What do you think is the ideal bra size? (Sample size=212, men)

A cup or less	3.3%
B cup	5.7%
C cup	49.1%
D cup	32.5%
E cup	3.8%
F cup	2.8%
G cup	1.9%
H cup or more	0.9%

Q13: What do you think about large-breasted women wanting to show off a smaller bust? (Sample size=212, men)

Feel I understand	41.0%
More’s the pity	28.8%
Think it’s good	9.0%
Other	21.2%

[part 1][part 2]