世論 What Japan Thinks

Yet another new goo Research regular survey, this time the first look at home electrical appliances, reported on by japan.internet.com.

Demographics

Between the 19th and 23rd of August 2011 1,071 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.4% in their teens, 18.7% in their twenties, 20.8% in their thirties, 16.0% in their forties, and 28.1% aged fifty or older.

I’ve not bought anything myself recently from the list below, but I was surprised to see that 17% had bought a digital television, despite last year’s eco point discounts making them very affordable. Then again, given how flat-screen TV prices fall every year, perhaps last year’s models are down to the eco point discount levels?

Research results

First of all, people were asked what home appliances they had; 88.5% had terrestrial digital television and 37.1% Blue-ray players or recorders.

Q1: In the last three months, which of the following electrical appliances have you bought for your home? (Sample size=1,071, multiple answer)

Digital terrestrial television	17.2%
Blu-ray player, recorder	8.9%
Notebook, netbook computer	8.7%
Air conditioner	7.9%
Washing machine	6.7%
DVD player, recorder	6.3%
Hoover	6.3%
Point and click camera	5.9%
Fridge, freezer	5.5%
Portable audio player	5.2%
Desktop computer	5.2%
Microwave oven	5.0%
Other food preparation device	3.4%
Air purifier	3.3%
Humidifier, dehumidifier	2.9%
Beauty, health device	2.9%
Video camera	2.6%
Digital SLR	2.0%
Other	2.0%
Not bought anything	54.7%

The 181 people who had bought a digital terrestrial television were asked what was most important when buying; top factor was price with 44.8%, then functions and features with 27.1%. For the 95 people who had bought a Blu-ray player, 50.5% said functions and features were the most important, then 29.5% said price.