Groupon trailing the top Japanese coupon site
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I was hoping to have a holiday from the blog, but japan.internet.com only had a long weekend and published a report on an interesting survey from goo Research into flash marketing (time-limited offers), with the focus on coupon sites.
Demographics
Over the 2nd and 3rd of August 2011 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.
I’ve never used a coupon site myself, but I’ve read enough about how it doesn’t make sense for many businesses that I don’t really feel I want to be part of bankrupting small businesses. However, looking at the Groupon Japan web site, here’s possibly one offer that might work due to extras (err, extra drinks I mean!), an Osaka ladyboy show.
Research results
Q1: Have you heard of group purchase-style coupons? (Sample size=1,110)
Yes, and bought them (to SQ) 21.5% Yes, but not bought 62.5% No 16.0% Q1SQ: Which coupon web sites have you used? (Sample size=237, multiple answer)
Votes Percentage Ponpare 188 79.3% Groupon Japan 127 53.6% Piku 11 4.6% shareee and Qpon 10 4.2% Other 17 7.2% Forgotten 7 3.0%
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[...] In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier. [...]