世論 What Japan Thinks

iShare recently took a look at the use of corporate apps.

Demographics

Between the 24th and 27th of June 2011 1,871 members of the CLUB BBQ free email forwarding service who had downloaded an app to their smartphone completed a private internet-based questionnaire. 84.7% of the sample were male, 5.4% in their twenties, 43.6% in their thirties, 40.0% in their forties, and 11.0% in their fifties.

Not having a smartphone myself, and not having played with such an app on someone else’s smartphone, I cannot really make any comment here!

Research results

Q1A: Have you ever downloaded an application offered by a corporate entity? (Sample size=1,871)

	All	Male N=1,585	Female N=286
Yes (to SQs)	74.1%	73.5%	77.6%
No	25.9%	26.5%	22.4%

Q1B: Have you ever downloaded an application offered by a corporate entity? (Sample size=1,871, by main device OS)

	All	iOS N=1,170	Android N=701
Yes (to SQs)	74.1%	78.9%	66.2%
No	25.9%	21.1%	33.8%

Q1SQ1A: Have you ever downloaded an application offered by a corporate entity? (Sample size=1,387, multiple answer)

	All	Male N=1,165	Female N=222
Public app site (Apple App Store, Android Market)	71.0%	70.9%	71.6%
App review site	44.6%	46.4%	35.1%
App page on corporate web site	29.2%	30.0%	24.8%
Personal blog, SNS, Twitter	24.4%	23.9%	27.0%
Magazine	10.4%	10.8%	8.1%
Word of mouth from friends	10.2	9.4%	14.9%
Television	4.0%	3.8%	5.0%
Newspaper	1.6%	1.5%	1.8%
Radio	0.1%	0.2%	0.0%
Other	3.2%	3.2%	3.2%

Q1SQ1B: Have you ever downloaded an application offered by a corporate entity? (Sample size=1,387, multiple answer)

	All	iOS N=923	Android N=464
Public app site (Apple App Store, Android Market)	71.0%	68.5%	76.1%
App review site	44.6%	47.2%	39.2%
App page on corporate web site	29.2%	27.3%	33.0%
Personal blog, SNS, Twitter	24.4%	28.9%	15.5%
Magazine	10.4%	10.1%	11.0%
Word of mouth from friends	10.2%	11.9%	6.9%
Television	4.0%	5.3%	1.3%
Newspaper	1.6%	2.3%	0.2%
Radio	0.1%	0.2%	0.0%
Other	3.2%	2.4%	4.7%

Q1SQ2A: Why did you download an application offered by a corporate entity? (Sample size=1,387, multiple answer)

	All	Male N=1,165	Female N=222
Looked useful	79.7%	79.0%	83.8%
Always use the company, services	42.1%	42.7%	38.7%
Looked fun	28.5%	28.2%	29.7%
Highly rated by users	15.9%	14.8%	22.1%
Other	2.5%	2.3%	3.2%

Q1SQ2B: Why did you download an application offered by a corporate entity? (Sample size=1,387, multiple answer)

	All	iOS N=923	Android N=464
Looked useful	79.7%	82.4%	74.4%
Always use the company, services	42.1%	37.5%	51.3%
Looked fun	28.5%	31.6%	22.2%
Highly rated by users	15.9%	19.5%	8.8%
Other	2.5%	1.7%	3.9%

Q1SQ3A: Did you purchase goods, services on account of downloading an application offered by a corporate entity? (Sample size=1,387)

	All	Male N=1,165	Female N=222
Yes	44.8%	45.9%	38.7%
No	55.2%	54.1%	61.3%

Q1SQ3B: Did you purchase goods, services on account of downloading an application offered by a corporate entity? (Sample size=1,387)

	All	iOS N=923	Android N=464
Yes	44.8%	43.3%	47.6%
No	55.2%	56.7%	52.4%