Eye makeup FAIL
AdvertisementNot that I personally have much interest in eye makeup, but I did like this recent ranking survey from goo Ranking into eye makeup failures as it seems to have invented a whole new batch of words.
Demographics
Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the women only.
Here’s a bit of an odd advert I picked up off selena lynn’s page on flickr:
Ranking result
Q: What is your worst eye makeup failure? (Sample size=567, female)
Rank 日本語 Romaji Meaning Score 1 にじみ目 nijimi-me Oozing eyes: Makeup was applied well, but after a while it all started to run 100 2 パンダ目 panda-me Panda eyes: Blinked too much and… 88.6 3 アシン目（トリー） ashin-me (tori-) Asymmetric eyes: Left and right eyes don’t match 72.4 4 ヨレ目 yore-me Wrinkly eyes: Drew the edges of the eyes poorly 50.1 5 黒い涙目 kuroi namida-me Black tear eyes: Cried and the eye shadow ran 41.1 6 ひじき目 hijiki-me Seaweed eyes: Tried layering on but it backfired 36.0 7 腫れ目 hare-me Puffy eyes: Used pink eye shadow and ended up like that 32.9 8 宝塚目 Takarazuka-me Takarazuka (theatre) eyes: Got carried away and put far too much on 25.3 9 盛り目 mori-me Served-up eyes: Just ended up over-emphasising my eyes 22.0 10 遅目 oso-me Slow eyes: Just took too long doing my eyes 19.5 11 ヒラ目 hira-me Flat eyes: My “Eye Putty” (glue to make eyelids doubled or rounded) lost its adhesion 9.5
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My favourite makeup product (in advertising) is the Tiny Sniper.
I just imagine a miniature army dude sitting on some girl’s eyelashes, sniping away at passers-by.