Almost two in five think social search is fun, useful
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With both Google and Bing getting into social search by highlighting pages that have been shared or otherwise flagged by friends, goo Research decided to look at that subject, in a report published by japan.internet.com.
Demographics
Between the 28th of June and the 3rd of July 2011 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.5% in their fifties, and 12.1 aged sixty or older.
If you’d like to see more of what I like in social search, and if you use Google, I just discovered today that I have had an invite for Google+. If you too are in, my profile is here. Perhaps I should add Google+ to my sidebar along with Facebook.
Research results
Of the whole sample, 21.4%, or 232 people, had heard of or seen the results of social search, which the report notes is rather high since social search was launched in Japan just two weeks ago.
Q1: What do you think about if a friend’s shared page appears in search engine results, their name, photo, etc appearing? (Sample size=1,082)
Useful, fun 37.2% Not useful, not fun 10.5% Can’t say either way 35.6% Don’t really know 16.7%
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