Popularity of keitai novels on smartphones drops
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japan.internet.com recently reported on the results of goo Research’s 9th regular survey into keitai (mobile phone) novels.
Demographics
Over the 27th and 28th of June 2011 1,121 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.0% in their twenties, 21.9% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.
Keitai novels are usually serialised books that are written in mobile phone email slang, on the whole. A number of them have crossed over into print, but I don’t really know how popular they are these days. Ahh, I just feel bitter that goo Research stopped their regular look at RSS readers and replaced it with this topic!
Research results
Q1: Have you ever read a “keitai novel”? (Sample size=1,121)
Yes 30.2% No 63.2% Don’t know what that is 6.6% Out of the 30.2%, or 338 people, above who had read a keitai novel, 79.9%, or 270 people, had used an electronic device to read a keitai novel. They were asked the following.
Q2: On what kinds of device have you read a “keitai novel”? (Sample size=270, multiple answer)
Votes Percentage Mobile phone 220 81.5% Computer 119 44.1% Smartphone 27 10.0% PDA 8 3.0% PHS 3 1.1% Other 1 0.4%
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