Why Japanese stop following you on Twitter


An interesting ranking survey by goo Ranking looked at why people come to want to stop following someone on Twitter.


Between the 20th and 22nd of April 2011 1,110 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 10.8% in their teens, 16.2% in their twenties, 27.4% in their thirties, 26.4% in their forties, 9.3% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I only follow people I know, and don’t really read Twitter anyway, so none of the below in any way relate to what I do!

Next week I hope to have the opposite survey for you, why people want to follow someone.

Ranking result

Q: What characteristics make you want to stop following someone on Twitter? (Sample size=1,110)

Rank   Score
1 Lots of aggressive tweets 100
2 Sequences of shifty tweets 75.2
3 Sequences of drama queen tweets 72.1
4 Asks me to join an organisation I’m a member of 71.7
5 Makes lots of sexual references 70.8
6 Posts links to affiliate blogs 57.1
7 Lots of negative tweets 56.2
8 tweets all day, tweets too much 55.8
9 ıɾoɯ lɐƃ səsn 50.9
10 Insistently inquires why I haven’t replies to a tweet 49.6
11 Inconsistent with their tweets to people of the opposite sex 49.1
12 Their own photo icon is obviously over-enhanced 46.9
13 Steals other people’s tweets and tweets them as their own 44.2
14 Lots of poem tweets 41.6
15 Tweets in-jokes that only some of their followers will understand 39.8
16 Far too many “Now I’m…” tweets 35.0
17 Often tweets “If that gets X retweets I’ll do Y” 34.1
18 Lots of tweets of photos of themselves 33.6
19 Tweets lots of dubiously-sourced scandal 33.2
20 Fussy about “No private retweets!” 32.7
21 Too much 2 channel slang like www for laughing 31.0
22 Wades into flame wars about three days too late 29.6
23 Illegally uses a copyrighted icon 28.3
24 Never publicly retweets, only uses private retweets 25.7
25 Uses the same old good morning message day in, day out 24.8
26 Lots of icons of beautiful women amongst the people they follow 22.6
27 Uses private retweets when a simple reply would suffice 22.1
28 Old-fashioned choice of words in their tweets 19.9
29 Sequence of tweets in “Jigoku no Mizawa” territory 19.5
30 Uses lots of kaomoji 18.1
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  1. sarah said,
    July 12, 2011 @ 12:01

    I’m not keen on numbers 8, 10, 17 and 26.

  2. Mike said,
    September 20, 2012 @ 21:28

    Too many tweets for me.

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  1. July 17, 2011 @ 11:17

    […] a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one […]