One in four Japanese looking at battery-powered fans

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Would you like to buy a battery-powered fan? graph of japanese statisticsWith the ongoing threats of mass blackouts this summer due in no small part to the power requirements of air conditioners, one solution people seem to be looking at is battery-powered fans, the particular focus of a report on japan.internet.com of a survey by goo Research into saving electricity, the second time this survey has been conducted.

Demographics

Between the 17th and 21st of June 2011 1,063 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16/6% in their teens, 18.2% in their twenties, 20.9% in their thirties, 16.5% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

Many of the electrical stores are sold out of mains-powered fans – I picked up mine about a month ago while there were still lots to choose from – so perhaps battery-powered ones are the only thing left in stock, going some way to explaining the larger than I might expect headline figure. Note that the fans being talked about are large free-standing fans, not these minature toy ones.

Research results

First, people were asked if they had been conscious of saving electricity over the previous months. 652 had made efforts in March after the earthquake, 432 in April, and 394 in both May and June. In total, 832 people, or 78.3% of the sample, had been conscious of saving electricity at some point in the previous three months. Apparently buying LED bulbs has been quite popular, although no exact figure was given.

Q1: Would you like to buy a battery-powered fan? (Sample size=1,063)

Already bought one 2.5%
Plan to buy one 2.2%
Investigating buying one 25.7%
Don’t think I’ll buy 69.6%
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1 Comment »

  1. July 12, 2011 @ 11:59

    What kind of batteries would one need to power a large free standing fan? D-cell batteries? Motorcycle batteries?
    I don’t really see how battery powered fans would be ecologically beneficial or support setsuden efforts; I’m sure a lot of energy, waste, strip mining in some cases, etc go into producing those batteries.
    Perhaps, super small low output solar powered fans made from cheap plastics put very close to one’s head could make one feel like they are being cooled instead.

    Also, I’m surprised that the number of survey participants that made setsuden efforts dropped off so much. But, since it appears that around 60% of participants even tried in the first place in march after the quakes (when the government was urging people and the city became really dark and everything was shut down, but before the setsuden marketing campaigns) that either people don’t care that much or the survey contained a lot of people who are not affected by setsuden.

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