世論 What Japan Thinks

japan.internet.com reported on the 71st regular realtime mobile phone survey by goo Research, with the focus this time on mobile phone video.

Demographics

Between the 14th and 16th of June 2011 1,019 mobile phone-owning members of the goo Research monitor group completed a mobile internet-based questionnaire. 60.9% of the sample were female, 5.4% in their teens, 31.4% in their twenties, 33.0% in their thirties, 22.7% in their forties, and 7.6% aged fifty or older.

Being on a pay-per-packet type mobile plan, I watch absolutely zero mobile phone video, although I have recently started watching Blackadder on a portable media player borrowed from the office.

Research results

Q1: How often do you watch video on your mobile phone? (Sample size=1,019)

Very often watch (to SQ)	6.2%
Often watch (to SQ)	11.0%
Sometimes watch (to SQ)	36.8%
Just watched once or twice (to SQ)	28.9%
Never watched, can’t play back video	17.2%

Q1SQ: How long a video do you mainly watch? (Sample size=844)

Just a few seconds	1.5%
10 to 30 seconds	18.0%
30 seconds to 1 minute	22.6%
1 to 5 minutes	40.4%
5 to 10 minutes	10.2%
10 to 30 minutes	4.3%
More than 30 minutes	1.5%
Don’t remember	1.4%