世論 What Japan Thinks

japan.internet.com reported on another new regular survey series from goo Research, this time being a look at the display of mobile advertisements.

Demographics

Between the 11th and 13th of July 2011 1,094 mobile phone-using (including smartphones) members of the goo Research monitor group completed a private mobile phone-based questionnaire. 59.3% of the sample were female, 3.2% in their teens, 27.0% in their twenties, 37.5% in their thirties, 23.6% in their forties, and 8.8% aged fifty or older.

I’ve seen advertisements on my mobile, but as the default iMode home page has an advertisement, I’m surprised that as many as 5.7% had not seen advertisements; perhaps as the ads are so well blended in that most of that 5.7% haven’t actually realised they are seeing them.
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With viruses – well, more often Trojans – spreading to smartphones, in particular to Android devices, this recent survey from goo Research looked at smartphone security, with japan.internet.com reporting in particular on anti-virus software installation.

Demographics

Between the 11th and 15th of July 2011 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.1% in their forties, and 12.2% aged sixty or older.

Android security is a very interesting subject; given the security model, I think even for an experienced user a security solution is necessary. Anti-virus is the default choice for people coming from the PC world, but on the limited resources of a mobile phone there has to be a better way! Some of the more interesting solutions are those offered by Mocana, the secure firmware implementation called WishperCore, TOMOYO Linux, and Kirin and TraintDroid, to name but a few.
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iShare got away from earthquake-related topics and instead took a look at continuting studying correspondence courses. The study was conducted in conjunction with Tokyo Legal Mind and their correspondence course program iCara powered by LEC.

Demographics

Over the 5th and 6th in July 2011 1,723 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 70.5% of the sample were male, 12.1% in their twenties and 87.9% in their thirties. All of them were businesspersons in fulltime regular employment.

The timing of this is rather apt for me as I have just started doing an online correspondence course on internet marketing. The course starts off with a 30-day build-your-first-business course, with tasks every day; today I have to write a 500 word product summary and a 250 word About page, so spinning this report out over two days will give me a bit of breathing space!

The second half of the survey starts off with the subset of the sample who managed to continue correspondence courses all the way to the end.

As you can see by comparing the results of Q2SQ8 from the previous part and Q2SQ14 in this part, it was those who set a definite duration for their studying that tended to see things through to the end. This is what I am hoping is going to happen with my course too.

Note that attending lectures for correspondence courses includes watching on DVD or online, not just, or not at all attending in person.
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iShare got away from earthquake-related topics and instead took a look at continuting studying correspondence courses. The study was conducted in conjunction with Tokyo Legal Mind and their correspondence course program iCara powered by LEC.

Demographics

Over the 5th and 6th in July 2011 1,723 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 70.5% of the sample were male, 12.1% in their twenties and 87.9% in their thirties. All of them were businesspersons in fulltime regular employment.

The timing of this is rather apt for me as I have just started doing an online correspondence course on internet marketing. The course starts off with a 30-day build-your-first-business course, with tasks every day; today I have to write a 500 word product summary and a 250 word About page, so spinning this report out over two days will give me a bit of breathing space!

In Q2, doing a correspondence course while at school seems such an alien concept to me, but in Japan with cram schools being almost a necessity, more than likely most of the one in four who did correspondence courses as a child were studying for entrance exams.
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Another ranking survey from goo Ranking took a look at the workplace, in particular what are the characteristics of someone who is bad news in the office.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

For number one, someone in the adjacent team without fail has about one hour on the phone every Friday afternoon and wears a headset, which seems to encourage him to speak louder and upwards. I usually have to leave the office as it puts my stress levels through the roof!

I’m not sure what is the problem about the second 18 answer, however!
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Not that I personally have much interest in eye makeup, but I did like this recent ranking survey from goo Ranking into eye makeup failures as it seems to have invented a whole new batch of words.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the women only.

Here’s a bit of an odd advert I picked up off selena lynn’s page on flickr:

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goo Research recently conducted a survey into online cash transfer services, the results of which were reported on by japan.internet.com.

Demographics

Between the 1st and 5th of July 2011 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.

I use PayPal as a holding account for receiving payments from advertising then paying out for online services, which seems to work out very well as my miscellaneous income nicely balances out with my outgoings such as web hosting.

I translated another similar survey on PayPal about a year ago, and as can be seen the usage and awareness of PayPal has marginally increased since then.
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In particular, this survey from DIMSDRIVE Research looked at leggings.

Demographics

Between the 6th and 20th of August 2010 4,756 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 55.7% of the sample were female, 0.4% were in their teens, 9.0% in their twenties, 32.0% in their thirties, 33.5% in their forties, 17.9% in their fifties, and 7.2% aged sixty or older. Furthermore 63.1% of the sample were married.

I’m not a particular fan of leggings myself, in particular the ones with loops to secure them around the sole of the foot. It just annoys me for some unknown reason, just like too many shoulder straps do too. There’s also just far too many people wearing them this summer.

The word Trencker appears to be German for leggings, or at least appears to be a German word imported into Japanese to be used to label leggings. Searching the web, they now seem to be putting xylitol into leggings – yes, that silver birch extract that you usually find in sugarless chewing gum!
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Here’s another fun survey from goo Ranking, this one looking at what male actions women just can’t help think they look cute doing.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was obviously for the women only.

I was going to post a picture to illustrate one of these images, but I didn’t feel comfortable with it… UPDATE: I found my wife had taken one to illustrate number 4…

Note that there is only 19 answers; I’ve not missed one out!
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As a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one want to follow them on Twitter.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

As my Twitter followed count is very low (I rarely read it myself!) I think just about everyone falls under the same hobbies classification, namely running a Japan blog.

By the way, I’ve been playing around with Google’s new social network Google+ (drop me a line if you want an invite!), and I suspect it might have more of an effect on Twitter than Facebook; I’ve never worked out how in Twitter to follow a conversation; everything seems just one way to me.
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