世論 What Japan Thinks

Since the Great Eastern Japan Earthquake Disaster on March 11th, even people outside the immediate disaster area have felt aftershocks in their daily life. This survey from iShare looked at how one’s lifestyle has changed post-earthquake.

Demographics

Over the 9th and 10th of June 2011 1,223 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 51.3% of the sample were male, 9.3% in their twenties, 45.5% in their thirties, and 45.1% in their forties. All of the sample lived in either Tokyo, Osaka, or Aichi (Nagoya area) prefecture.

I don’t think I’ve really done anything special since the earthquake, bar buying a new fan, but that was more due to the general high price of electricity bills than due to any specific awareness of reducing power consumption as requested by the local electricity board.

Research results

Q1: Since the 11th of March earthquake, has your awareness of your normal lifestyle changed? For example, awareness of food and drink, electricity consumption, shopping, hobbies, recreation, sports, travel, leisure, inter-personal relationships. (Sample size=1,223)

	All	Male N=627	Female N=596
Yes (to SQ1)	55.7%	45.1%	66.8%
No	44.3%	54.9%	33.2%

Q1SQ1: Since the 11th of March earthquake, has your awareness of food and drink within your normal lifestyle changed? (Sample size=681)

	All	Male N=283	Female N=398
Yes (to SQ2)	60.2%	54.4%	64.3%
No (to SQ4)	39.8%	45.6%	35.7%

Q1SQ2: Since the 11th of March earthquake, how has your awareness of food and drink within your normal lifestyle changed? (Sample size=410, multiple answer)

	All	Male N=154	Female N=256
Started thinking about the safety aspect when choosing food	55.9%	59.1%	53.9%
Rethought about the necessity of food and drink that can be stored for a long time	52.2%	45.5%	56.3%
Rethought about the necessity of food and drink that can be prepared without heat or water	29.3%	19.5%	35.2%
Started carrying compact easy-to-carry food and drink	14.1%	10.4%	16.4%
Started thinking about the nutritional content of food and only eating what is necessary	8.8%	9.1%	8.6%
Other	11.0%	9.7%	11.7%

Q1SQ3: Since the 11th of March earthquake, have you been aware of smart (essentials only) food and drink within your normal lifestyle changed? (Sample size=410, multiple answer)

	All	Male N=154	Female N=256
Very much aware	14.1%	11.7%	15.6%
Aware to some extent	53.7%	47.4%	57.4%
Awareness not changed	32.2%	40.9%	27.0%

Q1SQ4: Since the 11th of March earthquake, your awareness of which aspects within your normal lifestyle changed? (Sample size=681, multiple answer)

	All	Male N=283	Female N=398
Electricity consumption	82.1%	79.5%	83.9%
Shopping	42.9%	36.0%	47.7%
Travel, leisure	25.3%	23.3%	26.6%
Inter-personal relationships	19.2%	13.8%	23.1%
Hobbies, recreation	17.0%	16.6%	17.3%
Sports	3.8%	4.9%	3.0%
Other	7.0%	5.3%	8.3%

Q2: Since the 11th of March earthquake, have you started taking “smart” (essentials only) action? (Sample size=1,223)

	All	Male N=627	Female N=596
Very much so	2.0%	1.6%	2.3%
To some extent	28.0%	24.4%	31.9%
No	70.0%	74.0%	65.8%

Q3: In the future do you want to (want to continue to) take “smart” (essentials only) action? (Sample size=1,223)

	All	Male N=627	Female N=596
Very much so	15.6%	14.2%	17.1%
To some extent	33.6%	26.8%	40.8%
No	50.8%	59.0%	42.1%