世論 What Japan Thinks

japan.internet.com recently reported on the result of goo Research’s 28th regular survey into mobile phone users computer use.

Demographics

Between the 6th and 8th of June 2011 1,086 mobile phone-using members of the goo Research monitor group completed a private mobile phone internet-based questionnaire. 53.4% of the sample were female, 2.7% in their teens, 24.4% in their twenties, 35.9% in their thirties, 27.6% in their forties, and 9.6% aged sixty or older.

The text of the article answers one big question I had about this survey – the mobile monitor group includes smartphone users, but both ordinary mobile phones (or feature phones, or gala-kei as the slang labels them) users and smartphone users were grouped together under the same label here. However, both the article and I hope that in the future they will split out smartphone users. Personally, I feel the percentage reporting a mobile phone as their main device indicates that there are few smartphone users in that group, and the article too speculates that there will be a trend towards the smartphone web as people’s main viewing platform.

Research results

Q1: Which is your main device for accessing the internet – computer or mobile phone? (Sample size=1,074)

Computer	78.1%
Mobile phone (to SQ)	13.1%
Both about the same	8.8%

Q1SQ: Why do you use your mobile phone as your main device for viewing web sites? (Sample size=141, multiple answer)

	Votes	Percentage
Mobile is always to hand	130	92.2%
Easy to use	121	85.8%
Sites I often use are mobile-only	9	6.4%
Not good with computers	1	0.7%
Other	2	1.4%