Mobile shopping sites satisfy most users
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A recent survey from goo Research, reported on by japan.internet.com, was their 70th regular real-time mobile users survey, with the focus on mobile shopping.
Demographics
Between the 20th and 30th of May 2011 1,100 mobile phone-using members of the goo Research monitor pool completed a mobile phone-based questionnaire. 60.7% of the sample were female, 4.7% in their teens, 26.6% in their twenties, 35.0% in their thirties, 25.5% in their forties, and 8.3% aged fifty or older.
A little apology for being a bit quiet for the last few days, but I’m currently in Germany at a rather busy conference. Normal service should be resumed next week!
Research results
Q1: Have you ever used your mobile phone to buy items over the internet? (Sample size=1,100)
| Yes, often (to SQ) | 10.9% |
| Yes, sometimes (to SQ) | 28.3% |
| Yes, just once or twice (to SQ) | 26.5% |
| No, never | 34.4% |
Q1SQ: How satisfied are you with the mobile shopping sites you usually use? (Sample size=722)
| Totally satsified | 14.1% |
| Somewhat satisfied | 75.8% |
| Somewhat dissatsified | 9.4% |
| Totally dissatisfied | 0.7% |
The same 722 were asked what sort of things they felt dissatisfaction with. The top reason was that it was awkward to search for items, with 45.8% feeling this, 32.8% felt there were insufficient photographs, 30.1% felt page navigation was slow, and 23.4% had worries about the security issues.
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