Half of Japanese interested in a Roomba
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japan.internet.com reported on a recent survey from goo Research into domestic appliances, their 9th regular survey on this topic.
Demographics
Between the 26th of May and the 1st of June 2011 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 18.5% in their twenties, 21.5% in their thirties, 15.8% in their forties, 15.8% in their fifties, and 12.1% aged sixty or older.
I recently bought a boring old Sanyo hoover, although the wife was interested in a Roomba, mostly for its pinkness.
And this seems like a good excuse for this video:
Research results
The sample were asked which of 22 different electrical items they had at home; see Q1 in the previous survey for the list. The most common was a fridge or freezer, with 92.2% having one, then 90.9% with a washing machine, 88.9% with a vacuum cleaner, 87.8% with a microwave oven, 83.4% with a digital terrestrial-ready television, and 79.9% with an air conditioner.
Q1: Are you interested in a Roomba or other automatic vacuum cleaners? (Sample size=1,073)
Already bought one 1.7% Plan to buy within a year 1.2% Don’t have a plan to buy, but interested in it 46.4% Not interested in it 50.7%
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Interesting that you mention pinkness,
do you think that portions of profit going to charitable organizations have a large influence on shopper decisions in Japan?
I know they do in Canada, but I always felt in Japan that it was “charity shmarity” mainly due to trust issues.
Surprising that more Japanese aren’t interested in the Roomba, as robotics is considered a key to future prosperity in that country, it seems.