世論 What Japan Thinks

With just over a month to go until the digital switchover on the 24th of July 2011, goo Research took their 19th regular look at digital terrestrial television, as reported on by japan.internet.com.

Demographics

Between the 23rd and 26th of May 2011 1,099 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 12.3% aged sixty or older. Note that those in the Tohoku area were excluded from the survey.

Rather than a graph, here’s an advert promoting kiddie-fiddling the digital switchover.

Research results

Q1: Have you heard about the impending analogue television switch-off on the 24th of July this year? (Sample size=1,099)

Yes	97.4%
No	2.6%

Next, the complete sample was asked what kinds of broadcast television they watched at home. The top answer was terrestrial digital, at 89.0%, up over four percentage points since the last survey. Furthermore, 871 people, or 79.3% said that they were all ready for the digital switch-over. These 871 were then asked the following.

Q2: What kinds of terrestrial digital broadcast-receiving devices do you have? (Sample size=871, multiple answer)

	Votes	Percentage
Digital-ready television	817	93.8%
Digital-ready recorder	379	43.5%
Television, monitor-use digital tuner	94	10.8%
Computer with built-in digital tuner	67	7.7%
Computer-based digital tuner	38	4.4%
Other	15	1.7%