世論 What Japan Thinks

Today’s first goo Ranking is a short one looking at what words or actions by the sales staff in a clothes shop annoy people when they are just browsing.

Demographics

Between the 23rd and 26th of March 2011 1,070 members of the goo Research monitor group completed a private internet-base questionnaire. 53.4% of the sample were female, 10.2% in their teens, 13.1% in their twenties, 24.7% in their thirties, 23.7% in their forties, 13.3% in their fifties, and 15.0% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Not being much for shopping for clothes myeslf, I cannot really relate to any of the comments. When I first came to Japan, though, I was looking for jeans, but none of the pairs they got for me fitted (I’m a bit short in the leg), so they asked if I’d like to try on a women’s pair…

Ranking result

Q: What words or actions by clothes shop staff irritate you when you’re just browsing? (Sample size=1,070)

Rank		Score
1	“If you were slimmer you could wear it”	100
2	When trying something on, a too fast “How is it?”	94.2
3	“And what is it you’re looking for?”	79.0
4	“Will I try it on for you?”	75.4
5	“That’s a little too young for you”	72.3
6=	“I bought that myself too”	71.4
6=	After trying it on but not buying, “That’s a pity”	71.4
8	“The older woman look suits you”	57.6
9=	“You’ll be wanting something to make you look slim, then”	52.2
9=	“Would you like to try it on?”	52.2