世論 What Japan Thinks

With many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at mobile advertising, with the focus on these search keywords.

Demographics

Between the 8th and 11th of April 2011 1,089 mobile phone-using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 55.6% of the sample were female, 4.3% in their teens, 24.7% in their twenties, 35.0% in their thirties, 26.0% in their forties, and 10.0% aged fifty or older.

The last internet keyword I searched for was just a few days ago for 5???, go man neko, 50,000 cats, but it was on PC, not mobile phone. The advertisement was this:

Research results

Q1: Have you ever performed word search on your mobile phone? (Sample size=1,089)

Yes (to SQ1)	84.7%
No	15.3%

Q1SQ1: Have you ever searched on your mobile phone for a keyword in a television advertisement, poster, etc that said “Please search for keyword? (Sample size=922)

Yes (to SQ2)	48.4%
No	51.6%

Q1SQ2: Was the information you got useful? (Sample size=446)

Was useful	41.5%
Was mostly useful	53.4%
Was not very useful	4.5%
Was not at all useful	0.7%

Combining all three together we get:

Q1+SQ1+SQ2: Was your advert keyword search info useful? (Sample size=1,089)

Was useful	17.0%
Was mostly useful	21.9%
Was not very useful	1.8%
Was not at all useful	0.3%
Never done ad keyword search	43.7%
Never done mobile search	15.3%