世論 What Japan Thinks

Even though a month has passed, we still welcome all your donations in Japan! Here’s a list of a few places where you can give:

US Red Cross
UK Red Cross
Canada Red Cross
Japan Red Cross
Medecins Sans Frontieres.

On to the survey, which was performed by iShare, looking at digital donations.

Demographics

On the 1st of April 2011 853 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 60.8% of the sample were male, 5.5% in their twenties, 47.5% in their thirties, and 47.0% in their forties.

I must admit to not having made a points donation myself, although my wife gave lots as she fills in surveys for points. As for digital contents, I’ve not seen any myself, but then again I’ve not gone looking. Any suggestions from my readership will be most welcome!

Research results

Q1: Before the earthquake on March 11th, had you ever made a donation using online shopping points, airmiles, credit card points, etc? (Sample size=853>

	All	Male N=519	Female N=334
Yes	19.0%	14.8%	25.4%
No	81.0%	85.2%	74.6%

Q2: Since the earthquake on March 11th, have you made a point donation? (Sample size=853>

	All	Male N=519	Female N=334
Yes	25.2%	19.3%	34.4%
No	74.8%	80.7%	65.6%

Q3: Before the earthquake on March 11th, had you ever made a purchase for charity of wallpaper, game items, other digital contents as a “matching gift donation” where the seller donates the same amount? (Sample size=853>

	All	Male N=519	Female N=334
Yes	5.5%	5.4%	5.7%
No	94.5%	94.6%	94.3%

Q4: Since the earthquake on March 11th, have you made a “matching gift donation” purchase? (Sample size=853>

	All	Male N=519	Female N=334
Yes	9.3%	7.3%	12.3%
No	90.7%	92.7%	87.7%