世論 What Japan Thinks

With Renho, the minister for power cuts, and television advertisements scolding us about using electricity due to ongoing shortage of generation facilities in the Tokyo and northward caused by a slight problem you might have hear something about, iShare took a look at if and how people were saving electricity.

Demographics

Over the 29th and 30th of March 2011, 1,697 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 51.3% of the sample were male, 3.6% in their twenties, 47.0% in their thirties, and 49.4% in their forties.

Every time my mother emails me she always comments about how stoic and resolute the people in the affected areas are when they are interviewed on television, so I’m sure she’ll be impressed by Q3B, showing that over a third of these in unaffected areas are saving electricity too. Areas south of about Mount Fuji or so are on 60 Hertz, so we cannot donate much electricity up to the 50 Hertz north, so there is no logical reason for us to cut back, but for reasons of moral support we are.

Research results

Q1: Is you current residence within one of the scheduled power cut areas? (Sample size=1,697)

	All	Male N=871	Female N=826
Yes	25.0%	25.5%	24.5%
No	75.0%	74.5%	75.5%

Q2: Before the scheduled power cuts were announced on the 14th of March, did you pay attention to saving electricity in your daily life? (Sample size=1,697)

	All	Male N=871	Female N=826
Yes	56.3%	54.4%	58.4%
No	43.7%	45.6%	41.6%

Q3A: Since the announcement of the scheduled power cuts on the 14th of March, have you been saving electricity in your daily life? (Sample size=1,697)

	All	Male N=871	Female N=826
Yes (to SQ)	73.2%	68.1%	78.7%
No	26.8%	31.9%	21.3%

Q3B: Since the announcement of the scheduled power cuts on the 14th of March, have you been saving electricity in your daily life? (Sample size=1,697)

	All	In power cut area N=424	Not in power cut area N=1,273
Yes (to SQ)	73.2%	91.5%	67.2%
No	26.8%	8.5%	32.8%

Q3SQ: How have you been saving electricity in your daily life? (Sample size=1,243, multiple answer)

	All	Male N=593	Female N=650
Turning off unused lights	80.8%	77.1%	84.2%
Avoiding using electric heaters	68.2%	65.6%	70.6%
Wearing warmer clothes	54.0%	46.5%	60.8%
Unplugging unused electrical equipment	47.5%	35.8%	58.2%
Avoiding using any electric items	45/5%	43.0%	47.8%
Avoiding using lights	41.7%	38.8%	44.3%
Turning down the brightness of lights	22.7%	21.9%	23.4%
Turning down the brightness of television, monitors, etc	20.8%	20.4%	21.2%
Avoid using electrical items at peak times (6 to 7 pm)	19.7%	13.5%	25.4%
Clean filters on electrical items	8.2%	7.8%	8.6%
Clean light bulbs, fitments	3.8%	3.7%	3.8%
Other	4.6%	4.2%	5.6%