世論 What Japan Thinks

goo Research recently performed their 14th regular survey into internet advertising; this is their first reported survey since the earthquake, and it was noted that people living in certain of the affected areas were excluded from the survey.

Demographics

Between the 22nd and 24th of March 2011 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 17.1% in their teens, 18.5% in their twenties, 20.9% in their thirties, 17.0% in their forties, and 26.6% aged fifty or older.

Despite Google constantly updating their AdSense system to make it more attractive for clickers, and despite my traffic steadily rising, but allowing for the yen depreciation, for the last three years my income has remained sadly flat. I do have contextual adverts in my custom search, but I think most of the people searching my site fall into the “almost never look at them” demographic!

Research results

Q1: Have you ever clicked an advertisement at the top, to the left, etc of search results? (Sample size=1,077)

Yes (to SQ)	68.3%
No	19.3%
Don’t know	9.3%
Didn’t know there were adverts there	3.1%

Q1SQ: How often do you look at these contextual advertisements within search results? (Sample size=736)

Just about every time I search	15.9%
Often look at them	41.3%
Sometimes look at them	34.4%
Almost never look at them	8.4%

Q2: Which of the following kinds of internet advertisements have you clicked? (Sample size=1,077, multiple answer)

	Votes	Percentage
Banner advertisements (including animated)	505	46.9%
Affiliate links in review articles	326	30.3%
Text links in search results	305	28.3%
Contextual advertisements in blogs, articles	286	26.6%
Links in email newsletters	277	25.7%
Other	41	3.8%