世論 What Japan Thinks

The 68th mobile research with goo, conducted by goo Research and reported on by japan.internet.com, looked at mobile video.

Demographics

Between the 8th and 11th of March 2011 1,020 members of the goo Research mobile monitor group completed a mobile phone-based questionnaire. 60.9% of the sample were female, 4.1% in their teens, 29.6% in their twenties, 37.0% in their thirties, 21.6% in their forties, and 7.7% aged fifty or older.

I’ve never watched video on my mobile; I have the feature to download from either PC or my Diga video recorder, but I don’t actually have a set of headphones for use with the phone!

Research results

Q1: How often do you watch video on your mobile phone? (Sample size=1,020)

Very often (to SQ)	4.9%
Often (to SQ)	11.9%
Sometimes (to SQ)	37.5%
Just a few times (to SQ)	29.9%
Never	14.0%
Mobile phone doesn’t support video playback	1.8%

Q1SQ: What kinds of video do you watch? (Sample size=859, multiple answer)

	Votes	Percentage
Mobile phone-oriented streaming contents	497	57.9%
Videos I took myself	451	52.5%
Mobile phone-oriented download contents	345	40.2%
Video sent by mail from friends	214	24.9%
Video transferred from computer, etc	95	11.1%
Other	47	5.5%

Next, the whole sample was asked if they’d like to enjoy video contents on their mobile phone in the future; detailed results were not reported, but 588 people, or 57.6% said they want to or really want to. They were then asked the following.

Q2: What kinds of mobile-oriented video service would you like to enjoy? (Sample size=588, multiple answer)

	Votes	Percentage
YouTube, other video sharing site	536	91.2%
GyaO, other free video delivery site	304	51.7%
Video shot by myself, friends	257	43.7%
High-quality paid contents	42	7.1%
Other	24	4.1%