世論 What Japan Thinks

With most of the usual survey publishers out of action or on reduced output thanks to the earthquake and related events, I’m having to translate some surveys I would usually just skip over, so my apologies in advance if you don’t find this survey from goo Research, reported on by japan.internet.com, into computer use of mobile phone users too interesting. This is the 25th time they have conducted this survey, and although I have used the direct translation of the title, it should really be called “computer use of goo Research computer-based monitors who also signed up as mobile phone monitors and are answering a survey delivered to their mobile phones”. If you understand that, you might even understand the story title too!

Demographics

Between the 25th and 27th of February 2011 1,081 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 65.1% of the sample were female, 6.8% in their teens, 36.0% in their twenties, 34.4% in their thirties, 16.4% in their forties, and 6.5% aged fifty or older.

You’ll also note that the demographics are quite different from the usual computer-based goo Research; almost two-thirds female here versus a slight male majority for computer-based.

Research results

Q1: Do you have a computer that can access the internet? (Sample size=1,081)

Yes (to SQ1)	99.1%
No (to SQ2)	0.9%

Q1SQ1: When viewing web sites, which is your main device, mobile phone or computer? (Sample size=1,071)

Mobile phone	15.3%
Computer	75.3%
Can’t say either way	9.4%

Q1SQ2: Do you plan to buy a computer? (Sample size=10)

Plan to buy	30.0%
Want to buy, but no definite plan	60.0%
Don’t want to buy	10.0%