Home appliances: bread cooker popular

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Do you plan to buy a home bakery this year? graph of japanese statisticsSitting around the house feeling miserable about the earthquake, tsunami and radiation leaks is not very productive, so I’ll try to get back into the swing of things with a survey from goo Research, reported on by japan.internet.com, into home appliances, their eighth in a regular series of such surveys.

Demographics

Between the 22nd and 25th of February 2011 1,066 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.0% in their teens, 18.4% in their twenties, 21.7% in their thirties, 16.3% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

The question about a home bakery refers in part to the famous hit product from last year, Sanyo’s SPM-RB1000, or the GOPAN, a bread maker that uses rice, and will even mill the rice into flour before starting cooking. Panasonic’s range of conventional bread makers are supposed to be pretty good too.

Also note that I translated the third in the series last January and the seventh last November.

Research results

Q1: Which of the following devices do you currently have at your home? (Sample size=1,066, multiple answer)

  Votes Percentage
Fridge, freezer 1004 94.2%
Washing machine 997 93.5%
Vacuum cleaner 978 91.7%
Microwave oven 956 89.7%
Digital television 878 82.4%
Air conditioner 878 82.4%
Point-and-shoot digital camera 842 79.0%
Notebook computer 786 73.7%
DVD player (including hard disk recorder with DVD feature) 643 60.3%
Desktop computer 624 58.5%
ETC 522 49.0%
Analogue television 485 45.5%
Air humidifier, dehumidifier 472 44.3%
Video recorder 464 43.5%
Air purifier 431 40.4%
Video camera 310 29.1%
Blu-Ray player (including hard disk recorder with Blu-Ray feature) 273 25.6%
Beauty, health devices 180 16.9%
Digital SLR 161 15.1%
Digital photo frame 115 10.8%
Netbook computer 82 7.7%
Pomera 11 1.0%
None of the above 21 2.0%

Q2: Which of the following devices have you bought within the last month? (Sample size=1,066, multiple answer)

  Votes Percentage
Digital television 56 5.3%
Blu-Ray player (including hard disk recorder with Blu-Ray feature) 28 2.6%
Notebook computer 27 2.5%
Air humidifier, dehumidifier 18 1.7%
Point-and-shoot digital camera 17 1.6%
Air purifier 17 1.6%
Air conditioner 15 1.4%
Vacuum cleaner 14 1.3%
Desktop computer 13 1.2%
DVD player (including hard disk recorder with DVD feature) 12 1.1%
Microwave oven 12 1.1%
Fridge, freezer 10 0.9%
Washing machine 10 0.9%
ETC 10 0.9%
Video camera 8 0.8%
Netbook computer 4 0.4%
Digital SLR 4 0.4%
Beauty, health devices 4 0.4%
Video recorder 3 0.3%
Analogue television 2 0.2%
Digital photo frame 1 0.1%
Pomera 1 0.1%
None of the above 883 82.8%

Q3: Do you plan to buy a home bakery this year? (Sample size=1,066)

Already have one 11.2%
By March 0.9%
Between April and September 3.1%
Between October and December 2.2%
Don’t plan to buy 55.7%
Don’t know 26.9%
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1 Comment »

  1. Denay said,
    March 16, 2011 @ 01:47

    A home bakery unit that allows you to make bread from rice sounds heavenly. When is that making it’s way to the United States. With the number of cottage laws popping up allow home-based baking I am certain there are home bakers who would love to make this bread and share with their friends, family and their community members even selling at the local Farmers Markets. Where can I learn more about this unit???

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2 Trackbacks \ Pings »

  1. March 25, 2011 @ 01:10

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  2. June 11, 2011 @ 00:35

    [...] results The sample were asked which of 22 different electrical items they had at home; see Q1 in the previous survey for the list. The most common was a fridge or freezer, with 92.2% having one, then 90.9% with a washing machine, [...]