世論 What Japan Thinks

I have tried a few times listening to the radio in Japan, but I have never found it a rewarding experience. However, this recent survey from goo Research, reported on by japan.internet.com, into this topic found that just overhalf the population were listeners.

Demographics

Between the 23rd and 26th of February 2011 1,097 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.0% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

I’ve not tried internet radio; I left the UK just before it really took off, so never got into the habit of listening to it. Back at home I always woke up to serious breakfast news radio (I never really enjoyed music radio), but now nothing more than an alarm clock gets me up in the morning, and over breakfast the television is easier.

Research results

Q1: Do you listen to the radio? (Sample size=1,097)

Often	19.5%
Sometimes	31.3%
Almost never	24.5%
Never	24.7%

Q2: Do you know that as well as broadcast radio, you can listen to it over the internet using IP Simul-radio, or radiko for short? (Sample size=1,097)

Know it well (to SQ)	16.7%
Just know a bit about it (to SQ)	25.1%
Know almost nothing	13.5%
Don’t know anything	44.1%
Can’t say	0.6%

Q2SQ: Are you interested in listening to internet radio on a PC, smartphone, etc? (Sample size=458)

Very much interested	31.2%
Interested to some degree	42.6%
Not really interested	19.2%
Not at all interested	4.8%
Can’t say	2.2%