世論 What Japan Thinks

A recent survey from goo Research, reported on by japan.internet.com, into mobile phones but focusing on camera features in this report, found that cameras were now ubiquitous on mobile phones.

Demographics

Between the 14th and 18th of February 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.7% in their teens, 17.9% in their twenties, 21.1% in their thirties, 16.6% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.

Currently the makers are fighting a megapixel war in Japan, in both traditional feature phones and smartphones. For feature phones, Panasonic have their 13 megapixel Lumix phone, LG their ugly as sin jobby-brown 12 megapixel effort, and Sony-Ericsson the stupidly over-specced 16 megapixels; for smartphones, Toshiba’s Android-based 12 megapixel camera.

Research results

Q1: Does your mobile phone (including smartphone) have a camera feature? (Sample size=1,074)

Yes (to SQs)	89.7%
No	0.9%
Don’t have a mobile phone	9.4%

Q1SQ1: How important was camera functions when you were purchasing your current mobile phone? (Sample size=963)

Very important	10.0%
Important to some degree	34.8%
Can’t say either way	12.4%
Not really important	27.0%
Not important at all	15.4%
Didn’t buy myself	0.5%

Q1SQ2: How do you save the photographs you take on your mobile phone? (Sample size=963, multiple answer)

	Votes	Percentage
Save to mobile phone data folder	635	65.9%
Save to memory card	418	43.4%
Move to hard disk	230	23.9%
Save to internet-based album	78	8.1%
Save to CD	38	3.9%
Print out and save	34	3.5%
Other	42	4.4%