世論 What Japan Thinks

Well, at least according to the latest survey from goo Research, reported on by japan.internet.com, their 18th survey into digital terrestrial television broadcasts.

Demographics

Between the 14th and 17th of February 2011 1,089 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 15.8% in their forties, 16.3% in their fifties, and 11.9% aged sixty or older.

I’d be a bit wary of the figures being representative of the whole population, as the survey is for people who have home computers; I hear that a lot of retired people are still not ready yet, and considering that there has been very little advertising for set-top boxes versus a whole new television, I’m sure there’s a lot who don’t know what to do. Personally, I think the government should give out vouchers for set-top boxes with pension payments; this can be paid for by getting rid of the “digital ambassadors” they have – six high-end stars who I’m pretty sure are getting sufficiently fat wads for their appearances.

By the way, the switch-off date is 24th of July 2011!

Research results

Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,089, multiple answer)

	Votes	Percentage
Terrestrial digital	924	84.8%
Terrestrial analogue	850	78.1%
BS digital satellite	506	46.5%
One Seg	374	34.3%
BS analogue satellite	267	24.5%
Cable television	264	24.2%
CS digital satellite	201	18.5%
CS analogue satellite	63	5.8%
IPTV	32	2.9%
Don’t have a television	7	0.6%
Other	5	0.5%

Q2: Will you buy a terrestrial digital-capable television, video before the analogue switch-off day? (Sample size=1,093)

Have already done so	75.2%
Plan to buy (to SQ)	11.8%
Have changed to cable television, satellite, IPTV, etc instead	2.8%
Plan to change to cable television, satellite, IPTV, etc	1.0%
Will stop watching television	1.7%
Not decided	7.4%

Q2SQ: What kinds of terrestrial digital broadcast-receiving devices do you plan to buy? (Sample size=129, multiple answer)

	Votes	Percentage
Digital-ready television	101	78.3%
Digital-ready recorder	50	38.8%
Television, monitor-use digital tuner	20	15.5%
Computer with built-in digital tuner	9	7.0%
Computer-based digital tuner	9	7.0%
Other	1	0.8%