世論 What Japan Thinks

This survey from goo Research and reported on by japan.internet.com was the 24th regular monthly survey into mobile phone users’ computer use.

Demographics

Between the 7th and 13th of February 2011 exactly 1,000 mobile phone using members of the goo Research monitor group completed a private mobile phone internet-based questionnaire. 54.1% of the sample were male, 3.3% in their teens, 22.7% in their twenties, 40.1% in their thirties, 25.3% in their forties, and 8.6% aged fifty or older. Note that all monitor members have to be computer users to sign up, so by implication all 1,000 users should also have computers.

I’m translating this mail right now thanks to a mobile phone email from Mister Donut, which contained a 20% off coupon for a very nice crunchy chocolate Pon De Ring and enough coffee to get me to the end of this translation.

I am on about two other mobile phone mailing lists – one for my mobile phone shop (once a month and I delete it immediately) and one from my mobile phone provider’s credit card company, which I don’t think I’m allowed to unsubscribe from!

Research results

Q1: Where do you read email newsletters? (Sample size=1,000)

On both computer and mobile phone (to SQ1 and SQ2)	75.5%
On computer only (to SQ1)	6.1%
On mobile phone only (to SQ2)	3.1%
Don’t read them anywhere	15.3%

Q1SQ1: What kinds of email newsletters do you read on your computer? (Sample size=816)

Internet shop information	84.3%
Hobbies, etc	60.3%
Physical shop information	57.2%
News	37.7%
Organisations	20.0%
Other	24.4%

Q1SQ2: What kinds of email newsletters do you read on your mobile phone? (Sample size=786)

Internet shop information	71.1%
Physical shop information	61.1%
Hobbies, etc	51.0%
News	35.9%
Organisations	12.8%
Other	17.9%