The results from this recent survey from goo Research and reported on by japan.internet.com into online services may not be too reliable for SNS as number two and number three in the list, GREE and Mobage Town, are both mobile phone-based social gaming sites and I feel that the demographic they appeal to differs significantly from the more PC-oriented goo monitor group. I have no data to back up this, so take it with an appropriately-sized pinch of salt.
Over the 25th and 26th of January 2010 1,102 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 20.9% in their thirties, 15.9% in their forties, 15.6% in their fifties and 12.6% aged sixty or older.
I’m on Facebook, LinkedIn, Twitter, and even have uploaded a couple of videos to YouTube.
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Q1: Which of the following SNS are you a member of? (Sample size=1,102, multiple answer)
|None of them||46.1%|
|Don’t know what an SNS is||8.1%|
Q2: Which of the following blogging services do you blog on? (Sample size=1,102, multiple answer)
|None of the above||63.2%|
|Don’t know what a blog is||1.7%|
Q3: How do you use video sharing services? (Sample size=1,102)
|Watch content only||71.5%|
|Both upload and watch other content||8.6%|
|Don’t know what a video sharing service is||4.6%|